The Yellow Stripe: 9 NASCAR Drivers Who Need a Reset Button… Now
There’s a lot of excrement in NASCAR advertising, a seriously large amount. But the Toyota Sponsafier promotion was anything but that.
Danny Peters has written for Frontstretch since 2006. An English transplant living in San Francisco, by way of New York City, he’s had an award-winning marketing career with some of the biggest companies sponsoring sports. Working with racers all over the country, his freelance writing has even reached outside the world of racing to include movie screenplays.
There’s a lot of excrement in NASCAR advertising, a seriously large amount. But the Toyota Sponsafier promotion was anything but that.
After a difficult start to his second season as owner/driver, the last month has been pretty good to Tony Stewart.
What a tremendous day for the old lone wolf himself, Robby Gordon.
Who would be the best champion for the sport of NASCAR in 2010? I’m not talking here about who will be atop the points standings post-Miami.
Ultimately, being Miss Sprint Cup is as much about connecting with the fans as the race itself.
The repeated role of “first loser” may be tough, but for Jamie McMurray, it’s more evidence that the return to EGR might be the best move he made in his career.
Watching the All-Star Race this past weekend got me thinking about other possible changes NASCAR might implement based on the non-points paying spectacular.
On the surface, Denny Hamlin and Kyle Busch are the most unlikely of teammates.
Richmond first appeared on the schedule in 1953. Lee Petty won the inaugural event, and since then the famed old circuit has hosted some 108 NASCAR Cup races.
As a Brit, coming late to the party with NASCAR, one of the things that has fascinated me most is the passion of the sport’s fanbase.