Dollars & Sense: Will NASCAR Ratings Rise Following an Off Weekend?
In comparison to the 2011 season, NASCAR’s Nielsen ratings have been down during every Sprint Cup event this season with the exception of Bristol.
Jesse medford
Dollars & Sense: NASCAR Drivers Teach Ad Lessons as Brand Ambassadors
NASCAR drivers are well known for the uncanny ability to rattle off a huge list of companies to thank after winning a race or even after a wreck.
Dollars & Sense: The Making of the Martinsville Hot Dog
The half-mile, paperclip-shaped racetrack in Martinsville, Va. has by far the most famous trackside food item.
Dollars & Sense: NASCAR Executive Leaving Raises Eyebrows
On Monday, it was announced that Senior Vice President and President of NASCAR Media Group, Paul Brooks, will be moving on from the company as of May 4.