BK Racing Acquires EarthWater Sponsorship for Daytona 500
BK Racing has acquired primary sponsorship for the Daytona 500 from EarthWater, a company that sells mineral-infused water products, the team announced Tuesday (Feb. 13). …
Cup Series
The 10: Power Rankings — Daytona 500 Edition
The Monster Energy NASCAR Cup Series returned to action last weekend with an action-packed few days of practices, qualifying and racing, culminating with the Advance …
NASCAR Mailbox: What Happens If Danica Patrick Wins the Daytona 500?
The NASCAR season is finally here. Yeah, it took long enough; it’s been nearly three months since the conclusion to the 2017 season at Homestead-Miami …
The Frontstretch 5: Big Questions as NASCAR Opens 2018
1. Will the Camaro put Chevrolet back in the game? As a whole, Chevrolet teams struggled in 2017. Kyle Larson and Chase Elliott carried the …
Did You Notice?: NASCAR’s Business Model in Focus
Did You Notice? … NASCAR’s business model is the center of Speedweeks conversation? The sport enters 2018 with only 40 entries competing for 40 spots in …
Dale Earnhardt Jr., Charlize Theron & Peyton Manning Announced for Daytona 500 Grand Marshal, Pace Car Roles
Big events, especially in sports, tend to draw celebrities in an attempt to attract casual viewers. That will continue at Sunday’s 60th annual Daytona 500, …
Beside the Rising Tide: Ch-Ch-Changes in NASCAR
Speedweeks 2018 is upon us. A lot of NASCAR fans, even once ardent supporters, tend to take the offseason well, off, to celebrate the holidays …
Couch Potato Tuesday: FOX Sports Unveils New NASCAR Graphics in Daytona
Welcome back to Couch Potato Tuesday. For me, it’s my 10th year of keeping NASCAR’s media partners honest. For 2018, there will be no real …
5 Points To Ponder: 2018, The Year Of Your All New NASCAR
ONE: The New Guys When you write a weekly NASCAR column, even the shortest offseason in professional sports ends up feeling long without the constant …
The Underdog House: Small NASCAR Teams Finding Relief – Sort of – Approaching Daytona 500
Think Small While most of the sport’s television time goes directly toward big teams with great speed and large personalities — and rightfully so, to …