1-800-Pack-Rat has joined Richard Childress Racing as a sponsor of its NASCAR Cup Series and NASCAR O’Reilly Auto Parts Series teams in 2026, including sponsorship of Jesse Love in the upcoming Talladega Superspeedway Cup event, the team announced Feb. 18.
The company will adorn Love’s No. 33 in what’s the part-time Cup car’s first announced race of the 2026 season.
It’ll also sponsor Austin Hill‘s O’Reilly No. 21 in multiple events throughout the season, along with an associate role on Kyle Busch‘s Cup No. 8.
“We’re proud to officially welcome 1-800-PACK-RAT to Richard Childress Racing and introduce their moving and storage solutions to our fans through on-track branding, content creation and unique marketing activations,” Mike Verlander, president of RCR, said in a team release. “Together, we share a culture built on trust and providing the highest quality of service in our respective industries.”
The races for the company on Hill’s No. 21 were not announced in the release.
Hill won the season-opening race at Daytona International Speedway, while defending series champion Love ended up ninth.
Kevin Rutherford is the executive editor of Frontstretch, a position he gained in 2025 after being the managing editor since 2015, and serving on the editing staff since 2013.
At his day job, he's a journalist covering music and rock charts at Billboard. He lives in New York City, but his heart is in Ohio -- you know, like that Hawthorne Heights song.