Kaulig Racing announced Monday that Celsius would continue to sponsor AJ Allmendinger‘s NASCAR Cup Series entry in 2026 and extend their partnership to Justin Haley‘s NASCAR Craftsman Truck Series season.
Allmendinger will have Celsius as a primary sponsor for nine races, including the Daytona 500 on Feb. 15, the All-Star Race at Dover Motor Speedway on May 17, and the Cup Series debut in San Diego on Naval Base Coronado on June 21.
Haley, returning to the Truck Series this season as part of a five-truck fleet from Kaulig and Ram, will have Celsius as a primary sponsor for five races. The company will bookend the season at Daytona and Homestead, and will be on board at the Grand Prix of St. Petersburg, Texas Motor Speedway and Kansas Speedway.
James Krause joined Frontstretch in March 2024 as a contributor. Krause was born and raised in Illinois and graduated from Northern Illinois University. He currently works in Fort Wayne, Indiana covering minor league, college and high school sports. Outside of racing, Krause loves to keep up with football, music, anime and video games.