Xfinity is increasing its partnership with 23XI Racing for the 2025 NASCAR Cup Series season. 23XI unveiled the Xfinity Speed Center on Wednesday, located at Airspeed, the team’s race shop.
The Xfinity Speed Center, 23XI’s equivalent to a war room, serves as a communications hub, where team personnel can connect with its crew members at the race track during a race weekend.
“Each member of our competition group at 23XI plays an important role in our race preparation and execution,” Dave Rogers, senior director of competition for 23XI, said in a team release. “The ability for key personnel to digest data and provide insight throughout race weekends regardless of their location is vital to our success. We’re fortunate to have great partners like Xfinity who share a passion for racing and understand how important fast and reliable connectivity is for our team.”
Xfinity will be featured as a primary sponsor on both 23XI Racing Toyotas, driven by Bubba Wallace and Tyler Reddick in several races in 2025. The partnership kicks off this weekend at Atlanta Motor Speedway, when Reddick will sport a purple Xfinity Mobile paint scheme.
Together, 23XI and Xfinity will continue to partner on content creation and offering its unique fan experiences to Xfinity Rewards members. Such events include VIP access to 23XI’s pit box, along with meeting Wallace and Reddick. Xfinity will also serve as a presenting sponsor of one Intersect event, a consumer and community engagement event aimed to reach multicultural and underrepresented audiences within the sport of racing.
“Since our partnership with 23XI Racing began, we’ve worked closely to drive innovation and excellence for the team both on and off track,” Jess Muir, senior director, brand partnerships and amplification at Comcast, said. “This extension underscores our commitment to supporting 23XI Racing’s growth, engaging our fans in new and meaningful ways, and providing Bubba Wallace and Tyler Reddick with the resources they need to excel on race day.”
Reddick, a two-time Xfinity Series champion, is fond of the partnership with Xfinity, as it adds additional value to his position in the sport.
“It’s been really great,” Reddick said of the partnership. “Dating back to the days of running a part-time schedule in the Xfinity Series to winning at Kentucky which helped get me over to JR Motorsports. The moments that I had in the Xfinity Series were in a make-or-break part of my career where if I didn’t perform at that level, I wasn’t going to get an opportunity on the Cup side. It’s been great to continue their relationship with 23XI and continue relationships that were already formed in the Xfinity Series.”
Reddick is coming off a runner-up finish in last weekend’s Daytona 500. Wallace finished 29th, but was victorious in one of the Duel races on Thursday.
Dustin joined the Frontstretch team at the beginning of the 2016 season. 2020 marks his sixth full-time season covering the sport that he grew up loving. His dream was to one day be a NASCAR journalist, thus why he attended Ithaca College (Class of 2018) to earn a journalism degree. Since the ripe age of four, he knew he wanted to be a storyteller.