Aaron’s is returning to NASCAR in a multi-race deal with Front Row Motorsports, the team announced Feb. 19.
This weekend’s NASCAR Cup Series race at Atlanta Motor Speedway sees Aaron’s on the hood of Todd Gilliland‘s No. 34 Ford Mustang Dark Horse.
“I can’t wait to hit the track with Aaron’s,” Gilliland said in a team release. “They are one of the recognizable brands in the history of NASCAR, and I’m super excited to represent that legacy on the track this year.”
In addition, Aaron’s will grace the hood of Gilliland’s FRM teammate Zane Smith‘s No. 38 in seven races, starting with the spring race at Phoenix Raceway March 9.
The full slate for Aaron’s can be found here.
“I’m really excited to be a part of Aaron’s next chapter in NASCAR,” Smith said. “They’ve been one of the most recognizable brands in the history of the sport, and I can’t wait to have them on the No. 38 car throughout the 2025 season.”
Gilliland finished 27th in the season-opening Daytona 500 last weekend, while Smith came home 36th.
Aaron’s was previously a longtime sponsor in NASCAR mostly for Michael Waltrip Racing (and Michael Waltrip himself) across multiple series.
