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Rebel Bourbon Back With Kyle Busch for 2025

Kyle Busch will have Rebel Bourbon sponsorship on his NASCAR Cup Series car for multiple races in 2025, Richard Childress Racing announced Jan. 21.

The company returns for a multi-race schedule that begins at Circuit of the Americas.

“Rebel Bourbon did a tremendous job of promoting the partnership in their inaugural season,” Torrey Galida, RCR president, said in a team release. “The authentic connection between Rebel Bourbon and RCR allows us to showcase our shared core values and celebrate our rebel spirit. We are excited to expand their program during the 2025 season and look forward to building on the established momentum.”

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The full rundown for Rebel sponsorship on Busch’s No. 8 was not revealed.

Busch enters his third year with RCR in 2025. He scored five top fives and 10 top 10s in 2024.

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Executive Editor at Frontstretch

Kevin Rutherford is the executive editor of Frontstretch, a position he gained in 2025 after being the managing editor since 2015, and serving on the editing staff since 2013.

At his day job, he's a journalist covering music and rock charts at Billboard. He lives in New York City, but his heart is in Ohio -- you know, like that Hawthorne Heights song.