Mahindra is back with Stewart-Haas Racing in the NASCAR Cup Series in 2024, SHR announced Nov. 28.
It will continue to sponsor Chase Briscoe‘s No. 14 in the series as the car’s anchor sponsor.
Mahindra has extended its sponsorship of SHR past 2024 in a multi-year deal, though the exact length was not disclosed.
“I’ve had the honor of representing Mahindra Tractors since they first came into NASCAR and I’m blessed to have this relationship continue,” Briscoe said in a team release. “Mahindra is a people-first company, and it starts with their dealer network and goes all the way up to their corporate offices in Houston. It’s a true partnership that extends beyond the racetrack.”
Briscoe enters his fourth season in the No. 14 in 2024. He earned four top fives and eight top 10s in 2023 and has one win, 10 top fives and 21 top 10s in three seasons.
Rutherford is the managing editor of Frontstretch, a position he gained in 2015 after serving on the editing staff for two years. At his day job, he's a journalist covering music and rock charts at Billboard. He lives in New York City, but his heart is in Ohio -- you know, like that Hawthorne Heights song.