HP has broadened its partnership with Hendrick Motorsports to including primary sponsorship for William Byron and the No. 24 car in the NASCAR Cup Series at multiple races through 2026, the team announced Sept. 27.
HP first inked a deal to serve as a sponsor for Hendrick in October 2022.
Byron’s No. 24 will feature HP’s colors at the Charlotte Motor Speedway ROVAL this year, plus two races each in 2024, 2025 and 2026.
“It’s so cool to have HP as a primary sponsor on our car this year and in future seasons,” Byron said in a team release. “I grew up using HP mobile workstations to study and originally had one when I started iRacing. I’m looking forward to this new partnership with our No. 24 team and such an innovative technology brand.”
The 25-year-old Byron locked himself in the Round of 8 after winning the Cup Series’ latest race at Texas Motor Speedway last weekend.
In all, he has six wins, 11 top fives and 16 top 10s in 2023.
Wyatt Watson has followed NASCAR closely since 2007. He joined Frontstretchas a journalist in February 2023 after serving in the United States Navy for five years as an Electronic Technician Navigation working on submarines. Wyatt writes breaking NASCAR news and contributes to columns such as Friday Faceoff and 2-Headed Monster. Wyatt also contributes to Frontstretch's social media and serves as an at-track reporter, collecting exclusive content for Frontstretch.
Wyatt Watson can be found on Twitter @WyattGametime