Race Weekend Central

Noah Gragson, Black Rifle Coffee Partner for 6 Races

A familiar sponsor will be donned on Legacy Motor Club’s No. 42 Chevrolet Camaro ZL1, driven by Noah Gragson.

Legacy Motor Club and Black Rifle Coffee Company have signed a partnership for six races of the remaining 2023 NASCAR Cup Series season, the team announced Friday (March 17). Black Rifle Coffee will sponsor Gragson’s No. 42 machine starting at Circuit of the Americas on March 26.

Black Rifle Coffee Company is a veteran, military, and first-responder friendly coffee company.

The 24-year-old is quite familiar with Black Rifle Coffee Company as the company has sponsored him throughout his successful Xfinity Series career, accompanying him since 2020 in all of his 13 Xfinity Series wins at JR Motorsports. The Las Vegas native holds a best finish of 22nd at Auto Club Speedway and sits 30th in points.

Black Rifle Coffee also makes its return to the No. 42, as it sponsored Ty Dillon in the same ride for a handful of races.

See also
4 Burning Questions: What Should Be Expected From Ty Gibbs & Noah Gragson in 2023?

The coffee company was also featured in this year’s Daytona 500 with Travis Pastrana, who guided his No. 67 Toyota Camry to an 11th-place finish.

Gragson said in a press release: “It’s such an honor for me to continue working with Black Rifle Coffee Company and take it to the NASCAR Cup Series level. I really value all my partners and work hard for them. I love their coffee, what the company stands for, and to see them grow has been amazing.”

Fans will get a chance to see Gragson in this scheme first at Circuit of the Americas on March 26 at 3:30 p.m. ET. The race broadcast will be aired on FOX.

About the author

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Wyatt Watson has followed NASCAR closely since 2007. He joined Frontstretchas a journalist in February 2023 after serving in the United States Navy for five years as an Electronic Technician Navigation working on submarines. Wyatt writes breaking NASCAR news and contributes to columns such as Friday Faceoff and 2-Headed Monster. Wyatt also contributes to Frontstretch's social media and serves as an at-track reporter, collecting exclusive content for Frontstretch.

Wyatt Watson can be found on Twitter @WyattGametime

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