A familiar sponsor will be donned on Legacy Motor Club’s No. 42 Chevrolet Camaro ZL1, driven by Noah Gragson.
Legacy Motor Club and Black Rifle Coffee Company have signed a partnership for six races of the remaining 2023 NASCAR Cup Series season, the team announced Friday (March 17). Black Rifle Coffee will sponsor Gragson’s No. 42 machine starting at Circuit of the Americas on March 26.
Black Rifle Coffee Company is a veteran, military, and first-responder friendly coffee company.
The 24-year-old is quite familiar with Black Rifle Coffee Company as the company has sponsored him throughout his successful Xfinity Series career, accompanying him since 2020 in all of his 13 Xfinity Series wins at JR Motorsports. The Las Vegas native holds a best finish of 22nd at Auto Club Speedway and sits 30th in points.
Black Rifle Coffee also makes its return to the No. 42, as it sponsored Ty Dillon in the same ride for a handful of races.
The coffee company was also featured in this year’s Daytona 500 with Travis Pastrana, who guided his No. 67 Toyota Camry to an 11th-place finish.
Gragson said in a press release: “It’s such an honor for me to continue working with Black Rifle Coffee Company and take it to the NASCAR Cup Series level. I really value all my partners and work hard for them. I love their coffee, what the company stands for, and to see them grow has been amazing.”
Fans will get a chance to see Gragson in this scheme first at Circuit of the Americas on March 26 at 3:30 p.m. ET. The race broadcast will be aired on FOX.
Wyatt Watson has followed motorsports closely since 2007. He joined Frontstretch as a journalist in February 2023 after serving in the United States Navy for five years as an Electronic Technician Navigation working on submarines. Wyatt is one of Frontstretch's primary IndyCar correspondents, providing exclusive video content on site. He hosts Frontstretch's Through the Gears podcast and occasionally The Pit Straight.You can find Wyatt's written work in columns such as Friday Faceoff and 2-Headed Monsteras well as exclusive IndyCar features. Wyatt also contributes to Frontstretch's social media team, posting unique and engaging content for Frontstretch.
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