For the last seven months, full-time NASCAR Xfinity Series driver and small-team owner Brandon Brown has been at the epicenter of a controversy not of his own doing. You know the one.
At the beginning of the 2022 racing season, Brown struggled to secure sponsorship for his No. 68 Chevrolet after a whirlwind of dissension, sparked from a new political rally cry, had made sponsors shy away from his prospering race team. Just like that, he and his Brandonbilt Motorsports employees were back to square one, and they’ve been rebuilding ever since.
But you probably already knew that.
What you may not have known is the now seven-year NASCAR racing veteran is the mind behind his own marketing scheme and, unlike many racing drivers, is a college graduate with a Bachelor’s Degree in Communications from Coastal Carolina University. Brown’s marketing projects began when he was still in high school, gathering experience that he uses to this day.
Experience he needs now more than ever.
Watch or listen to episode one of this four-part Fronstretch exclusive, as 29-year-old Brown discusses his childhood, the beginning of his passions for racing and his earliest lessons learned in the brutally competitive world of motorsports marketing.
Dalton Hopkins began writing for Frontstretch in April 2021. Currently, he is the lead writer for the weekly Thinkin' Out Loud column, co-host of the Frontstretch Happy Hour podcast, and one of our lead reporters. Beforehand, he wrote for IMSA shortly after graduating from Embry-Riddle Aeronautical University in 2019. Simultaneously, he also serves as a Captain in the US Army.
Follow Dalton on Twitter @PitLaneCPT