Prime Hydration joins MBM Motorsports and Timmy Hill in the NASCAR Xfinity Series as the primary sponsor for Hill in the Alsco 300 at Charlotte Motor Speedway, MBM announced May 23.
Hill will sport Prime’s colors in the No. 13 Prime Hydration Toyota Supra for the 300-mile race.
Prime Hydration was co-founded by social media content creators and musicians Logan Paul and KSI.
“I am excited to help bring in a new company to NASCAR this weekend,” Hill said. “Prime has kept all us refreshed in the shop while preparing the car for this exciting weekend.”
IT’S PRIME TIME!
— MBM Motorsports (@MBMMotorsports) May 23, 2022
The Port Tobacco, Md., native has made two starts in the NASCAR Xfinity Series this season, making appearances at Darlington Raceway and Texas Motor Speedway.
“As one of the fastest growing hydration drinks in America, this partnership couldn’t have come at a better time as we continue to expand in other markets and share what Prime is all about,” Paul added. “We’re taking Prime to the next level and are excited to introduce our brand to the world of NASCAR.”
Hill will attempt to qualify the No. 13 for the race, which will be held on May 28 at 1 p.m. ET on FOX Sports 1.
About the author
Luken Glover arrived on the Frontstretch scene in 2020. He has been an avid NASCAR fan for the majority of his life, following in the footsteps of his grandfather, who used to help former team owner Junie Donlavey in his garage. Glover covers news for the site and took over "The Underdog House" column in 2021. In addition to being a college junior, his hobbies include volunteering at church, playing basketball and tennis, racing go-karts, and helping at his high school alma mater.
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