Prime Hydration joins MBM Motorsports and Timmy Hill in the NASCAR Xfinity Series as the primary sponsor for Hill in the Alsco 300 at Charlotte Motor Speedway, MBM announced May 23.
Hill will sport Prime’s colors in the No. 13 Prime Hydration Toyota Supra for the 300-mile race.
Prime Hydration was co-founded by social media content creators and musicians Logan Paul and KSI.
“I am excited to help bring in a new company to NASCAR this weekend,” Hill said. “Prime has kept all us refreshed in the shop while preparing the car for this exciting weekend.”
IT’S PRIME TIME!
We’re proud to announce that @PrimeHydrate created by @LoganPaul and @KSI will be the primary partner of the No. 13 car driven by @TimmyHillRacer at @CLTMotorSpdwy this weekend!👊🏻
Link: https://t.co/IQQMGzkJ93 pic.twitter.com/NDE4TpSKdI
— MBM Motorsports (@MBMMotorsports) May 23, 2022
The Port Tobacco, Md., native has made two starts in the NASCAR Xfinity Series this season, making appearances at Darlington Raceway and Texas Motor Speedway.
“As one of the fastest growing hydration drinks in America, this partnership couldn’t have come at a better time as we continue to expand in other markets and share what Prime is all about,” Paul added. “We’re taking Prime to the next level and are excited to introduce our brand to the world of NASCAR.”
Hill will attempt to qualify the No. 13 for the race, which will be held on May 28 at 1 p.m. ET on FOX Sports 1.
Entering his fifth year with Frontstretch, Luken Glover is the author of The Underdog House, shedding light on the motivation and performance of NASCAR's dark horse teams as they strive to fight to the top. Additionally, Glover reports for the site at various events, and he contributes in the video editing department.
A 2023 graduate of the University of the Cumberlands, Glover is a middle school math and PE teacher, as well as a basketball coach. He is passionate about serving in his church, playing/coaching a wide variety of sports, and researching motorsports history.