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King’s Hawaiian, RFK Racing Announce Partnership

Roush Fenway Keselowski Racing announced Sunday (May 8) that King’s Hawaiian Bakery will join RFK owner-driver Brad Keselowski’s No. 6 team for the remainder of the 2022 season. 

The family owned bread company, founded over 70 years ago in Hilo, Hawaii, is known for baking the #1 branded dinner roll in the United States and will use the RFK partnership to advertise its new Original Hawaiian Sweet Pretzel Slider Buns and Original Hawaiian Sweet Pretzel Hamburger Buns. 

In an announcement on RFK Racing’s website, RFK President Steve Newmark said, “we’re thrilled to announce this partnership with such a fun and reputable company. I think I speak for many across our sport and country that the King’s Hawaiian brand immediately brings to mind quality and great taste, and we can’t wait to promote their classic offerings and new products to our entire fanbase.”

Ahead of on-track action at Darlington Raceway, the cover came off the blue and orange primary scheme which will be wheeled by the 2012 series champion in two Cup Series races, including next Sunday (May 15) at Kansas Speedway and at Nashville Superspeedway June 26. 

About the author

Jack Swansey is an open-wheel racing editor at Frontstretch.com and co-hosts The Pit Straight Podcast, but you can also catch him writing about NASCAR, sports cars, and anything else with four wheels and a motor. Originally from North Carolina and now residing in Los Angeles, he joined the site as Sunday news writer midway through 2022 and is an avid collector (some would say hoarder) of die-cast cars.

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