Race Weekend Central

Deepdive: The NASCAR Sponsor That Snuck Its Way In

NASCAR sponsorship is a dream for some companies as cars fly by, a rolling billboard for their brand. To get their name on a car, companies must shell at least a couple of thousand dollars to have a smaller decal on the car. One man placed his decal while the team was not looking at the car.

Frontstretch’s Jared Haas takes a deep dive into the story of Havin’ a Beer with Mike and how the brand made it on to a NASCAR Xfinity Series car in 2002.

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About the author

Jared Haas joined the Frontstretch staff in May 2020. A graduate of Cedarville University in December 2019, Jared has been a NASCAR fan since 2006. Jared has worked with the Arkansas Democrat-Gazette since 2023.

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