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Yahoo Partners with Toyota, Joe Gibbs Racing

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Yahoo is partnering with Toyota Racing Development in NASCAR and the ARCA Menards Series, sponsoring several drivers across multiple teams, TRD announced Wednesday (April 6).

It’s a multi-year agreement.

Yahoo will make its first appearance on Christopher Bell’s No. 20 of Joe Gibbs Racing this weekend in the NASCAR Cup Series race at Martinsville Speedway.

Additionally, the purple colors will adorn Bell’s car in the Coca-Cola 600 at Charlotte Motor Speedway, Road America, Darlington Raceway in September and the Bristol Motor Speedway night race.

See also
Did You Notice? ... The Cracks in the NASCAR Point System?

In the NASCAR Camping World Truck Series, Yahoo also hops on board Kyle Busch’s truck at Sonoma Raceway, as well as John Hunter Nemechek’s No. 4 at Pocono Raceway and Lucas Oil Indianapolis Raceway Park.

Jesse Love will carry Yahoo on board his Venturini Motorsports ARCA car in five races.

It is not yet known how many years the partnership is for.

About the author

Joy joined Frontstretch in 2019 as a NASCAR DraftKings writer, expanding to news and iRacing coverage in 2020. She's currently an assistant editor and involved with photos, social media and news editing. A California native, Joy was raised as a motorsports fan and started watching NASCAR extensively in 2001. She earned her B.A. degree in Liberal Studies at California State University Bakersfield in 2010.

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