Race Weekend Central

Adrenaline Shoc Joins Chase Elliott As 2-Race Primary Sponsor

Chase Elliott has added Adrenaline Shoc sponsorship for his championship-defending NASCAR Cup Series effort in 2021, Hendrick Motorsports announced Jan. 12.

Adrenaline Shoc, in addition to being an associate sponsor, will be a primary for two races in 2021 on the No. 9 in the events at Atlanta Motor Speedway in July and Talladega Superspeedway in October.

According to a release, the sponsorship will return in a similar capacity in 2022.

“I’m very proud to welcome A Shoc to Hendrick Motorsports,” Elliott said in a team release. “It’s a great time to have a new partner come into the sport and especially to join the No. 9 team. Their excitement level is on par with mine, which is really cool to see. It’s a new brand that fits me really well and a relationship we can grow. I’m looking forward to our first race together at my home track in July.”

Elliott is coming off a five-win 2020 that saw him hoist the championship trophy at Phoenix Raceway for the first time.

About the author

Rutherford is the managing editor of Frontstretch, a position he gained in 2015 after serving on the editing staff for two years. At his day job, he's a journalist covering music and rock charts at Billboard. He lives in New York City, but his heart is in Ohio -- you know, like that Hawthorne Heights song.

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