Rick Ware Racing and wellness product manufacturer Preferred Commerce signed a three-year deal to sponsor the teams’ cars through 2022, the company announced in a statement Aug. 18.
The deal also involves Pinnacle Sports & Entertainment.
Preferred Commerce’s vitality product, Thriv5, will be featured on all of RWR’s cars in competition in the NASCAR Cup Series and NTT IndyCar series.
We are excited to welcome @thriv5 to the RWR family! They’ll be represented on @JD33Davison No. 51 @IndyCar @IMS for the #Indy500 AND @jjyeley1’s No. 27 @NASCAR Cup Series car @MonsterMile this weekend! https://t.co/w8xonQ4SNs
— Rick Ware Racing (@RickWareRacing) August 18, 2020
RWR will first feature Thriv5 for the team’s NTT IndyCar Series debut this weekend in the 104th Indianapolis 500, with James Davison driving.
“I am excited to announce this partnership with Thriv5 and Pinnancle Sports & Entertainment,” team owner Rick Ware said in a release. “I have been working countlessly to continue to grow this team, by bringing in partners across all forms of motorsports, through a unique marketing and b2b platform. Our partners are seeing a benefit unlike most others offer, since we are reaching audiences not only in the US, but across the world.”
The sponsor will also be featured on JJ Yeley’s No. 27 this weekend at Dover International Speedway in the Cup Series.
About the author
Adam Cheek joined Frontstretch as a contributing writer in January 2019. A 2020 graduate of VCU, he covered sports there and later spent a year and a half as a sports host on 910 the Fan in Richmond, VA. He's freelanced for Richmond Magazine and the Richmond Times-Dispatch, and also hosts the "Adam Cheek's Sports Week" podcast. Adam has followed racing since the age of three, inheriting the passion from his grandfather, who raced in amateur events up and down the East Coast in the 1950s.
A daily email update (Monday through Friday) providing racing news, commentary, features, and information from Frontstretch.com
We hate spam. Your email address will not be sold or shared with anyone else.