Race Weekend Central

Rick Ware Racing, Preferred Commerce Sign Multi-Year Partnership

Rick Ware Racing and wellness product manufacturer Preferred Commerce signed a three-year deal to sponsor the teams’ cars through 2022, the company announced in a statement Aug. 18.

The deal also involves Pinnacle Sports & Entertainment.

Preferred Commerce’s vitality product, Thriv5, will be featured on all of RWR’s cars in competition in the NASCAR Cup Series and NTT IndyCar series.


RWR will first feature Thriv5 for the team’s NTT IndyCar Series debut this weekend in the 104th Indianapolis 500, with James Davison driving.

“I am excited to announce this partnership with Thriv5 and Pinnancle Sports & Entertainment,” team owner Rick Ware said in a release. “I have been working countlessly to continue to grow this team, by bringing in partners across all forms of motorsports, through a unique marketing and b2b platform. Our partners are seeing a benefit unlike most others offer, since we are reaching audiences not only in the US, but across the world.”

The sponsor will also be featured on JJ Yeley’s No. 27 this weekend at Dover International Speedway in the Cup Series.

About the author

Adam Cheek joined Frontstretch as a contributing writer in January 2019. A 2020 graduate of VCU, he works as a producer and talent for Audacy Richmond's radio stations. In addition to motorsports journalism, Adam also covered and broadcasted numerous VCU athletics for the campus newspaper and radio station during his four years there. He's been a racing fan since the age of three, inheriting the passion from his grandfather, who raced in amateur events up and down the East Coast in the 1950s.

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