No one was surprised at Monday’s announcement Jimmie Johnson, Chad Knaus and sponsor Lowe’s Home Improvement had signed extensions with Hendrick Motorsports. Perhaps the only surprise was Lowe’s insistence to keep running the full schedule with the team; its biggest rivals in the home improvement industry, Home Depot, have exited the sport altogether and focused their branding elsewhere. With so many Fortune 500 companies focusing on a select number of races the contract here remains unique.
But so is the success of driver, crew chief, and sponsor together, a match that has accomplished more than anyone could have ever dreamed. The trio, winning six Sprint Cup championships together will now remain “married” through at least the conclusion of the 2017 season. By then, Johnson will be 42 years old, Knaus will be 46 and in theory be approaching the tail end of their prime.
The level of consistency achieved by this group is well documented; we haven’t seen anything like it in modern NASCAR history. Johnson remains the only driver to make all 12 Chases in NASCAR’s playoff era; so far, he’s won six of the previous 11. His 11th-place points finish last year is the only time he’s finished outside the top 10 in the standings throughout his career; it was just the second time he’s finished lower than fifth. Johnson has racked up 74 wins, eight seasons of five or more victories and has finished every one of his full-time years in Cup with at least two checkered flags to call his own. Why go anywhere else in free agency with that type of track record?
But perhaps the most impressive part of all is how Johnson, Knaus, and Lowe’s have done it all together as one. The length of this driver/crew chief/sponsor partnership, unbroken is virtually unprecedented in the modern era. Only in the case of Richard Petty, whose sponsorship with STP lasted 20 years, have we seen this type of marriage with one company survive… and thrive. Compare it to other successful teams of this era…
David Pearson/Wood Brothers/Purolator (1972-79): 0 titles, 43 victories, 51 poles
Richard Petty/Dale Inman/STP (1972-80): 4 titles, 52 victories, 23 poles
Dale Earnhardt/Kirk Shelmerdine/GM Goodwrench (1988-92): 2 titles, 22 victories, five poles
Jeff Gordon/Ray Evernham/DuPont (1993-99): 4 titles, 47 victories, 30 poles
Jimmie Johnson/Chad Knaus/Lowe’s (2002-15): 6 titles, 74 victories, 33 poles
As you can see, even the sport’s best pairings can only remain stable for so long; even the great Inman/Petty connection got separated for a few years in the 1980s. Either financial backers change or mechanical personnel shifts around; the stress and spending of the business necessitate continual evolution. For Johnson, Knaus and Lowe’s to stick with it as long as they have, producing this level of success in an era where sponsors rarely fund all 36 races is a level of cohesion this sport may never see again.
With the pending retirement of Gordon, Johnson and Co. also become the longest-tenured group at HMS. It will also be the longest active partnership in the Cup Series between a driver and team; once again, no one else is even close in an era where free agency allows for people to bounce around.
Longest Active Full-Time Driver/Team Pairings In Cup
Jeff Gordon/Hendrick – Since 1993 (ending this season)
Jimmie Johnson/Hendrick – Since 2002
Greg Biffle/Roush Fenway – Since 2003
Denny Hamlin/Joe Gibbs Racing – Since 2005
These accomplishments put Johnson in rarified air, the exception to the rule no matter how many fans despise his winning ways or “vanilla” public persona. Who would have guessed a decade after the infamous “milk and cookies” meeting Hendrick arranged between Johnson and Knaus to keep the peace we’d wind up here? On the precipice of history? The two could win nine titles between them by the end of the ’17 season, a time where Knaus could potentially go his own way or Johnson could even retire early along the same lines as mentor Gordon. Even now, they’re first ballot Hall of Famers getting a sniff of potentially starting their own wing.
“My relationship with Lowe’s and Hendrick Motorsports means so much,” Johnson said Monday announcing the move. “To me, this just reinforces how committed Lowe’s is to our sport and to our partnership. It says a lot to have one sponsor and one team for this amount of time.”
It also says a lot about the people involved. For Johnson, Knaus and Lowe’s, they sniff the prize that lies ahead for them: a chance to grasp the mantra as one of the greatest racing combinations of all time.
About the author
The author of Did You Notice? (Wednesdays) Tom spends his time overseeing Frontstretch’s 40+ staff members as its majority owner and Editor-in-Chief. Based outside Philadelphia, Bowles is a two-time Emmy winner in NASCAR television and has worked in racing production with FOX, TNT, and ESPN while appearing on-air for SIRIUS XM Radio and FOX Sports 1's former show, the Crowd Goes Wild. He most recently consulted with SRX Racing, helping manage cutting-edge technology and graphics that appeared on their CBS broadcasts during 2021 and 2022.
You can find Tom’s writing here, at CBSSports.com and Athlonsports.com, where he’s been an editorial consultant for the annual racing magazine for 15 years.
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