Race Weekend Central

Kevin Harvick Running Throwback Budweiser Scheme at Southern 500

There will be a slightly different look for the No. 4 when the Southern 500 rolls around.

Stewart-Haas Racing and Budweiser today (May 6) unveiled a throwback paint scheme for Kevin Harvick on Wednesday at the NASCAR Hall of Fame.

The gold scheme, which will be raced at Darlington during the Bojangles Southern 500 in September, is designed to mimic the original Budweiser can.

The throwback to the traditional can is a play on Harvick’s current Budweiser scheme which resembles a modern day “bowtie” can. The choice to run it at Darlington is in homage to the return to the NASCAR tradition of running at Darlington during Labor Day weekend, something that hasn’t been done since 2003.


Harvick has four career top-five finishes and seven career top 10s at the track “Too Tough to Tame.” He won last year’s race from the pole, leading 238 of 374 laps.

While the race is still months away, it might not be too early to call Harvick a favorite. He currently leads this year’s points standings, with a 40 point lead over second place Martin Truex Jr. He has only one finish outside the top 10 this season and two wins through 10 races.

In addition to winning last year’s running of the Southern 500, the last time Harvick ran a Budweiser throwback scheme he won, at Phoenix in the fall of 2014.

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