Earlier today, at Charlotte Motor Speedway, Toyota Motor Sales, U.S.A., Inc. (TMS) and TRD, U.S.A. (Toyota Racing Development) unveiled its 2015 ‘Gen-6’ model race car for both the NASCAR Sprint Cup Series and NASCAR Xfinity Series (currently the Nationwide Series). This redesign is the first by any of the three NASCAR manufacturers since the introduction of the ‘Gen-6’ model in 2012.
“We’re thrilled to finally be able to show off our new 2015 Camry race car – becoming the first manufacturer to update the ‘Gen-6’ model that was introduced before the start of the 2013 season,” said Ed Laukes, TMS vice president of marketing, performance and guest experience. “We anticipate that fans will appreciate the development behind this bold Camry design – both on the race track and the showroom floor.”
Since the Gen-6 model race car was introduced, a goal amongst all manufactures has been to incorporate as many of the design elements of their street cars into their race car counterparts. Redesigned elements on the Sprint Cup Series Toyota Camry include a new front end and grill area, a new hood, nose and tail section, and a sleeker quarter window design.
“A lot of hard work has gone into redesigning the 2015 Camry race car for NASCAR competition,” said David Wilson, TRD’s president and general manager. “It was a challenging process balancing performance and design, but working closely with Calty Design, NASCAR and our race team partners, were able to develop a race car that looks similar to its production counterpart – and provide a performance upgrade on the trace track.”
“The redesigned Toyota Camry race car is a byproduct of the vastly improved collaboration that has taken place between NASCAR and its auto manufacturers during the past three years, ” said Steve O’Donnell, NASCAR’s executive vice president and chief racing development officer. “Toyota’s dedication to remodel its Gen-6 race car to more closely resemble its street production counterpart has been exemplary, and we look forward to watching it perform on the track each weekend in 2015.”
About the author
Mike starts his second year with the Frontstretch in 2014 working on a combination of promotional and marketing assignments. Managing the NASCAR Power Rankings (Wednesdays), he works with broadcast and writing experts from throughout the world of racing to produce the biggest national weekly poll on Sprint Cup competition. Also our resident Marketing Assistant, Mike handles day-to-day client responsibilities while settling into his new digs outside of Charlotte.
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