Race Weekend Central

Roush-Fenway Racing, Fifth Third Bank Renew Sponsorship Deal

Roush-Fenway Racing has announced the multi-year renewal of a relationship with team partner Fifth Third Bank as a primary sponsor of the No. 17 Ford Fusion in the NASCAR Sprint Cup Series.

The sponsorship renewal with the No. 17 car driven by Ricky Stenhouse, Jr. will continue the partnership with the Cincinnati, Ohio-based bank and Roush-Fenway Racing through 2017.

“We are really thrilled to have Fifth Third Bank back with us next season,” Stenhouse said in a statement. “It has been an honor to represent Fifth Third over the past two seasons and I am looking forward to working with them over the years to come.”

Fifth Third Bank appeared onboard the No. 17 machine at Atlanta this past weekend, and will serve as primary again this coming weekend at Richmond International Raceway.

About the author

Greg has been with Frontstretch since 2014. A life-long NASCAR follower armed with an extensive sport and digital marketing background, Greg assists the marketing team and helps to manage relationships with some of the website's sponsors. From time to time his work appears on Frontstretch, focusing on the business side of racing and how financial partnerships are affecting the sport. He and his family reside in southern Connecticut.

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