Race Weekend Central

NASCAR Sees TV Viewership on the Decline

According to data collected by Sports Media Watch,  no NASCAR events have made the list of the top 50 sporting events this year for TV viewership, including this year’s Daytona 500 won by Dale Earnhardt, Jr., which only saw 9.3 million viewers.

Among the top 50, at the halfway point of the year, the Winter Olympics, NFL Super Bowl, Playoffs, and World Cup dominated the top spots. The Final Four, horse racing’s Kentucky Derby, Belmont Stakes, and the NBA Finals round out the list. Coming in at 50 was the first round of the NFL Draft, technically a non-sporting event which drew 12.4 million viewers.

On the list, NASCAR was joined by the PGA Tour golf, including the Masters, that saw their respective events drop outside the top 50 list halfway through 2014.

About the author

Greg has been with Frontstretch since 2014. A life-long NASCAR follower armed with an extensive sport and digital marketing background, Greg assists the marketing team and helps to manage relationships with some of the website's sponsors. From time to time his work appears on Frontstretch, focusing on the business side of racing and how financial partnerships are affecting the sport. He and his family reside in southern Connecticut.

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