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NASCAR Sees TV Viewership on the Decline

According to data collected by Sports Media Watch,  no NASCAR events have made the list of the top 50 sporting events this year for TV viewership, including this year’s Daytona 500 won by Dale Earnhardt, Jr., which only saw 9.3 million viewers.

Among the top 50, at the halfway point of the year, the Winter Olympics, NFL Super Bowl, Playoffs, and World Cup dominated the top spots. The Final Four, horse racing’s Kentucky Derby, Belmont Stakes, and the NBA Finals round out the list. Coming in at 50 was the first round of the NFL Draft, technically a non-sporting event which drew 12.4 million viewers.

On the list, NASCAR was joined by the PGA Tour golf, including the Masters, that saw their respective events drop outside the top 50 list halfway through 2014.

About Greg Davis

Greg Davis
Greg has been with Frontstretch since 2014, filling in for various columnists while taking your questions in his weekly NASCAR Mailbox column. Armed with an extensive marketing background, Greg focuses on the business side of racing and how financial partnerships are affecting the sport. He and his family reside in southern Connecticut.

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