Home / Cup Series / Toyota Re-ups Sponsorship of Sonoma Raceway
The dive into Turn One at Road America has become one of the more iconic images in NASCAR, and a saving grace for the Nationwide Series -- and for good reason. Why aren't Cup cars running here as well?

Toyota Re-ups Sponsorship of Sonoma Raceway

On Wednesday, Sonoma Raceway announced that Toyota Motor Sales, U.S.A. and the Northern California Toyota Dealers have signed a multi-year contract extension that will see Toyota continue their co-sponsorship of the Sprint Cup Series’ Toyota/Save Mart 350k at Sonoma Raceway through at least 2017.

Track General Manager Steve Page is very happy to have Toyota continue their relationship with the track.

Toyota and Sonoma Raceway are continuing a business relationship that has already lasted several years.
Toyota and Sonoma Raceway are continuing a business relationship that has already lasted several years.

“We could not be more proud of our association with the Toyota brand, their terrific lineup of cars and trucks and the outstanding group of dealers in our region,” Page said.  “We are grateful for their support of the raceway and the NASCAR event and look forward to working together for many years to come.”

In addition to the race co-sponsorship, the deal provides for “extensive signage, promotional assets and other assets during major event weekends in Sonoma.”  Toyota will remain the facility’s official car manufacturer and also continue as the primary sponsor for a preview special for the Toyota/Save Mart 350k that airs on Comcast SportsNet Bay Area.

About Phil Allaway

Phil Allaway
Newsletter Editor for Frontstretch since mid-2008, Phil is responsible for the site’s Monday-Friday FREE e-newsletter that keeps fans up-to-date with the latest racing news, along with exclusive features and commentary. Our head news writer, Phil also doubles as our broadcast critic, keeping broadcasts honest for years with his Couch Potato Tuesday column. A writer for the Troy (NY) Record, Phil is also one of the lead reporters at Lebanon Valley Speedway in New York every weekend during short track season.

Check Also

Stephen Leicht Excited to Return to XFINITY Series Thanks to Obaika Racing

Stephen Leicht will not give up on his racing dream. He was a personal trainer. He …

One comment

  1. Great, can’t wait for next years We Sank The Arizona 400.