On Wednesday, Sonoma Raceway announced that Toyota Motor Sales, U.S.A. and the Northern California Toyota Dealers have signed a multi-year contract extension that will see Toyota continue their co-sponsorship of the Sprint Cup Series’ Toyota/Save Mart 350k at Sonoma Raceway through at least 2017.
Track General Manager Steve Page is very happy to have Toyota continue their relationship with the track.
“We could not be more proud of our association with the Toyota brand, their terrific lineup of cars and trucks and the outstanding group of dealers in our region,” Page said. “We are grateful for their support of the raceway and the NASCAR event and look forward to working together for many years to come.”
In addition to the race co-sponsorship, the deal provides for “extensive signage, promotional assets and other assets during major event weekends in Sonoma.” Toyota will remain the facility’s official car manufacturer and also continue as the primary sponsor for a preview special for the Toyota/Save Mart 350k that airs on Comcast SportsNet Bay Area.
About the author
Phil Allaway has three primary roles at Frontstretch. He's the manager of the site's FREE e-mail newsletter that publishes Monday-Friday and occasionally on weekends. He keeps TV broadcasters honest with weekly editions of Couch Potato Tuesday and serves as the site's Sports Car racing editor.
Outside of Frontstretch, Phil is the press officer for Lebanon Valley Speedway in West Lebanon, N.Y. He covers all the action on the high-banked dirt track from regular DIRTcar Modified racing to occasional visits from touring series such as the Super DIRTcar Series.