Fans of Ricky Stenhouse Jr. won’t have to look hard when they ask, “where’s the beef?’’ They’ll just have to check out Stenhouse’s No. 6 car in the Nationwide Series. Roush Fenway Racing announced Thursday (April 26) that it has a signed a 15-race sponsorship deal with Cargill Beef.
The sponsorship will begin with tonight’s race at Richmond and nine other races that coincide with the grilling season. Cargill will also be on Stenhouse’s car for select races in September and October, helping fund the defending Nationwide champion as he seeks back-to-back titles in the series.
Cargill is using the sponsorship to teach consumers about the production and nutritional value of beef. But they also understand that Stenhouse teaching other drivers a thing or two on the racetrack will certainly help boost sales of their products.
“Grilling burgers is as American as NASCAR racing and Ricky does a wonderful job as an ambassador for both,” said Tammy Shaw, Cargill Beef Vice President of Sales and Marketing. “We’ll leave the driving and car setup and race-day maintenance to the team, and we’ll do our part to keep them well fueled with Cargill burgers and steaks.”
Stenhouse has two victories this year and is in second place in the standings, two points behind leader Elliott Sadler. Stenhouse also has partial sponsorship from Kellogg’s this season, but remains without primary funding for several races. His teammate, Trevor Bayne, remains on the sidelines with the No. 60 as Roush’s young drivers continue to fight for financing in this difficult NASCAR economy.
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