Did You Notice? … FOX Finds The NASCAR Diamond And The “Hidden” Chaser
*Did You Notice?…* The difference between FOX, TNT, and ESPN when negotiating their NASCAR TV deals? FOX, according to multiple reports, is almost finished on an extension that will keep them broadcasting most of the Sprint Cup season’s first half for years to come. As a part of that, sources are claiming the cost of doing business will go up after 2014 — a likely, albeit surprising rights fee increase that’s eyebrow-raising when you consider the recent drop in NASCAR popularity, both on and off the racetrack. Just this week, Dover registered a 2.2 Nielsen rating, with just 3.581 million viewers that keeps the Chase on track for its lowest audience since the format’s 2004 debut.