Did You Notice? … FOX Finds The NASCAR Diamond And The “Hidden” Chaser

*Did You Notice?…* The difference between FOX, TNT, and ESPN when negotiating their NASCAR TV deals? FOX, according to multiple reports, is almost finished on an extension that will keep them broadcasting most of the Sprint Cup season’s first half for years to come. As a part of that, sources are claiming the cost of doing business will go up after 2014 — a likely, albeit surprising rights fee increase that’s eyebrow-raising when you consider the recent drop in NASCAR popularity, both on and off the racetrack. Just this week, Dover registered a 2.2 Nielsen rating, with just 3.581 million viewers that keeps the Chase on track for its lowest audience since the format’s 2004 debut.

The Chase Favorite After Dover…Is Still Jimmie Johnson

The way things are being written, one would think Brad Keselowski was Miles the Monster himself after this weekend at Dover, a giant who smashed all before him in a decisive victory that left nothing in its wake. For those living under a rock on Sunday (and Monday), here’s a quick reminder; Brad Keselowski’s No. 2 was not the best car this race day. Brad did indeed blow by Jimmie Johnson for the lead…when the No. 48 was running at 80% throttle and the dominant JGR Toyotas of Kyle Busch and Denny Hamlin fell victim to TRD’s awful fuel mileage. And yes, Brad did score his second win of the Chase, and in doing so built a mammoth five-point lead over Jimmie Johnson. Give that man the trophy.

Chasing Self-Destruction: Ford’s Sprint Cup Title Hopes Fall Apart

Roush Fenway Racing may have lost a truck arm Sunday at Dover, courtesy the No. 17 Ford of Matt Kenseth but in the stands they quickly gained themselves a new fan: Eeyore. How could the famous donkey, known for a need of modern day antidepressants _not_ be attracted to a trio of riveting quotes like these?

“In two out of three Chase races something either fell off or broke, so obviously that’s not good. Our performance hasn’t been very good either, so I don’t know. Today was a struggle. This is probably the worst we’ve run here for as long as I can remember. From the first lap on the track to the last lap on the track we were pretty much junk.” _Kenseth_

NASCAR Sprint Cup Power Rankings: Top 15 After New Hampshire

He called his shot. Then he didn’t. Then he did. Denny Hamlin set himself up for success no matter how he finished on Sunday and took credit for calling his victory thereafter. However, you can’t say this guy doesn’t have confidence and everyone seems to agree he is now, officially, championship material. However, Jimmie Johnson–much similar to the championship battle in 2010–was right behind him when the checkered flag flew–and has the points lead.

Couch Potato Tuesday: Points Burnout after Two Weeks? Huh Boy

Hello, race fans. Welcome back to Couch Potato Tuesday, where race telecast criticism is the name of the game. This past weekend, the Sprint Cup Series raced at New Hampshire Motor Speedway with three lower level series (Whelen Modified Tour, K&N Pro Series and an exhibition race for the ACT Tour) as support. Meanwhile, the Camping World Truck and Nationwide Series each raced at a somewhat empty Kentucky Speedway.

The Big 6: Questions Answered After the 2012 Sylvania 300 at Loudon

It wasn’t a win for Jeff Gordon, and he still has a lot of ground to make up before he can even begin to think about that elusive fifth Cup title. But this week, Gordon certainly looked a lot more like… well, like Jeff Gordon. After starting on the pole, Gordon remained in the hunt throughout the race, running inside the top 10 all day long and ending the day in fourth place.