NASCAR on TV this week

From Crazy To Crazy Good: MWR Is A Contender Now

by

One year ago, people were wondering just how crazy Clint Bowyer was. Bowyer, who had three top-10 points finishes in six full seasons with Richard Childress Racing, had announced that he would leave RCR for a third Michael Waltrip Racing car in 2012. Not only was Bowyer facing an uphill battle by signing on with a brand-new team, he was making a move to an organization that had never had anyone finish higher than 16th in points throughout its existence. In fact, in those five years, the organization had just two wins, noted more for its failures (think: 2007 jet fuel disaster at Daytona) and its uncertain future. There were rumors of sponsors leaving, and even if they didn’t, MWR was considered capable of no better than middle of the pack — period.

NASCAR’s Mantra For 2013: Racing To Innovate

by

The annual NASCAR press conference, during the Sprint Media Tour presented by Charlotte Motor Speedway was held on Tuesday afternoon in the NASCAR Hall of Fame. There were several topics discussed, both during presentations and the question and answer session with NASCAR CEO Brian France and President Mike Helton. The running theme surrounding these discussions was simple, contained within the mantra for the sport: Racing to Innovate. Several initiatives, from the Gen-6 car to the new qualifying system are hitting the racetrack for the first time this year and, all parties claim have been designed to make the sport better in the long run.

Did You Notice? … NASCAR’s Sponsor Search, Martin’s “Retirement?” And Shocking Admissions

by

*Did You Notice?…* How many of the top teams still have races available for primary sponsors? We’ve only been through two days of the NASCAR Media tour, with several of the top programs still to go and the list that’s been accumulated is staggering. Take a look at the number of unsold races for the following teams:

*Stewart-Haas Racing*
*Tony Stewart (No. 14):* 9 of 36 races unsold (25%)
*Ryan Newman (No. 39):* 8 of 36 (22%)
*Danica Patrick (No. 10):* 3 of 36 (8%)
*TOTAL FOR TEAM:* 20 races unsold

Sprint’s Limits Mean Unlimited Falls Just Short

by

NASCAR and Sprint announced a brand-new format for the season-opening exhibition race formerly known as the Budweiser Shootout this week. The race, rebranded the Sprint Unlimited (an admittedly shameless plug for the cellular carrier’s unlimited data plans) will be similar to the old Shootout in its 75-lap, three-segment format, but from there what will happen is anybody’s guess.

Race fans will vote on everything from the length of each segment to the firesuit that Miss Sprint Cup will wear in Victory Lane (no, really). That includes a pit stop (or not) after the first segment, whether to eliminate the backmarkers after the second, and even how the field will be set.

2013: A Season of Redemption for Richard Childress Racing?

by

2012 was not a season to write home to mom about for the folks at Richard Childress Racing. For a three-car team used to competing for the postseason title, simply staying on the lead lap was the primary struggle in what came to be a year to forget. Kevin Harvick won one race, the lone victory for RCR on the Cup level and was the only driver in the stable to make the Chase. Paul Menard wrapped up the year in 16th place, virtually nonexistent at the front of the field while Jeff Burton posted just two top-5 results, both at Daytona en route to 19th in the final standings.

As the 2013 season dawns, the gang from Welcome, NC looks to turn the page and get back to the top of the heap. In the Cup Series, the driver lineup remains unchanged but it’s the mentality that has to be different.

Did You Notice? … Landon’s Loss, Testing Tidbits And The Danger Of NASCAR Stability

by

*Did You Notice?…* Those who impressed at Daytona testing weren’t as surprising as some might think? Yes, some eyebrows were raised when Jeff Burton led Friday morning practice at Daytona. Overall, Richard Childress Racing was strong, flashing the best speed out of the Chevy brigade despite winning all of one race last season. But Burton, with new crew chief Luke Lambert shouldn’t surprise anyone. Daytona was the No. 31 team’s strongest track last year; their two top-5 results of 2012 were registered there. In the 500, especially Burton looked like an upset contender, leading 24 laps before getting shuffled back to fifth down the stretch.

Other strong teams have a very familiar ring to it. Take Joe Gibbs Racing, with the combination of Denny Hamlin, Matt Kenseth, and Kyle Busch. Hamlin led 57 laps in last year’s 500, the most of any driver while Busch has totaled 180 in that category over the past five seasons. Add in newcomer Kenseth, the defending race champion and it’s easy to predict they’ll be successful.