2013 Staff Preview, Part IV: Solving The Cup Sponsorship Crisis
Tom Bowles, Editor-In-Chief: I feel a bit more positive on this issue than I did two weeks ago. There has been a sudden jump in announcements as of late for the smaller teams, from Tommy Baldwin’s two-car organization to Swan Racing’s No. 30 that makes me think new deals with companies are still possible.
The problem to me, in a nutshell is Hendrick’s attitude towards the No. 88 car. The owner is claiming companies are lining up in droves to back Earnhardt but he just hasn’t found the right fit, pushing him to the point he’ll even fund the ride out of pocket if necessary. That leaves us with two realities. One, Hendrick is full of you-know-what and the car, which at one time I’ve been told had $40 million in cash getting pumped to it has priced itself out of the market.