Reel Racing: The Movie Paint Scheme Chronicle, 2015
2015 featured three schemes promoting the first film directed by a NASCAR driver.
Adam Cheek joined Frontstretch as a contributing writer in January 2019. A 2020 graduate of Virginia Commonwealth University, he covered sports there and later spent a year and a half as a sports host on 910 the Fan in Richmond, VA. He's freelanced for Richmond Magazine and the Richmond Times-Dispatch and also hosts the Adam Cheek's Sports Week podcast. Adam has followed racing since the age of three, inheriting the passion from his grandfather, who raced in amateur events up and down the East Coast in the 1950s.
2015 featured three schemes promoting the first film directed by a NASCAR driver.
Adam Cheek got to experience the classic 1990 NASCAR film on the big screen in Richmond.
2014 marked the first time teammates promoted a movie in the same event since 2005.
Ryan Newman was the sole driver who piloted a movie scheme into victory lane in 2013.
NASCAR movie schemes had an incredible success rate in 2012, thanks to Jimmie Johnson and Dale Earnhardt Jr.
While schemes weren’t the flashiest in design, movie sponsorships kept popping up in NASCAR at the start of the 2010s.
2009 marked a significant decline in movie-themed paint schemes.
The time feels right for the wheels of a sequel to get moving with Tom Cruise and Jerry Bruckheimer.
The Trackhouse driver showed the field who the king of the road is once again.
Adam Cheek discusses Brad Pitt’s performance, the racing scenes in ‘F1’ and how it stacks up to other genre films.