Reel Racing: Ideas for Movie Schemes in 2026
A third Minions scheme is on the horizon, not that I support that. The first Despicable Me movie was great. But I genuinely forget that there were four of them.
Adam Cheek joined Frontstretch as a contributing writer in January 2019. A 2020 graduate of Virginia Commonwealth University, he covered sports there and later spent a year and a half as a sports host on 910 the Fan in Richmond, VA. He's freelanced for Richmond Magazine and the Richmond Times-Dispatch and also hosts the Adam Cheek's Sports Week podcast. Adam has followed racing since the age of three, inheriting the passion from his grandfather, who raced in amateur events up and down the East Coast in the 1950s.
A third Minions scheme is on the horizon, not that I support that. The first Despicable Me movie was great. But I genuinely forget that there were four of them.
Adam Cheek rounds up some numbers and totals on movie paint schemes.
NASCAR’s seen a few more movie schemes over the last several years.
Sequels, legacy sequels and generally random movies defined the early 2020s.
Mid-field teams and drivers defined film-related cars to close out the 2010s.
2017 was the most recent year a movie scheme went to victory lane.
Marvel and DC movies were both featured on NASCAR schemes in 2016.
2015 featured three schemes promoting the first film directed by a NASCAR driver.
Adam Cheek got to experience the classic 1990 NASCAR film on the big screen in Richmond.
2014 marked the first time teammates promoted a movie in the same event since 2005.