Joe Gibbs Racing and Bob’s Discount Furniture have agreed to a multi-year deal to sponsor Denny Hamlin and the No. 11 Toyota Camry in the NASCAR Cup Series, the team announced June 18.
Hamlin’s No. 11 will carry sponsorship for the furniture retailers for the first time this season at Iowa Speedway.
According to the release, the deal includes multiple primary sponsorships over the next few seasons. The exact length of the partnership was not announced.
“We’re excited to welcome Bob’s to our No. 11 team and to have their new locations opening up close to home,” Hamlin said in a team release. “If you look at their marketing and social media, they do a great job being creative, so we’re really looking forward to what kind of ideas we can work on together both on and off the racetrack.”
“We are thrilled to partner with Bob’s Discount Furniture,” JGR owner Joe Gibbs added. “Racing every weekend all across the country, we will have the opportunity to promote their great furniture at everyday low prices to race fans everywhere. We are especially excited to have the opportunity to celebrate their expansion into North Carolina at the grand opening event at their new Winston-Salem [N.C.] store on July 17.”
Currently in the midst of his 20th full-time NASCAR Cup Series season, Hamlin sits fifth in points with three wins, seven top fives and eight top 10s.
