King’s Hawaiian will sponsor Denny Hamlin in the NASCAR Cup Series in 2025 and beyond, Joe Gibbs Racing announced Jan. 22.
The company adorns Hamlin’s No. 11 in four races this year: Atlanta Motor Speedway in June, Daytona International Speedway in August, Bristol Motor Speedway in September and Martinsville Speedway in October.
JGR did not specify how long the deal is past being for multiple years.
“We are thrilled to have King’s Hawaiian join our family at Joe Gibbs Racing,” JGR owner Joe Gibbs said in a team release. “Their dinner rolls and other products have really become a part of the daily lives of so many families over the past 75 years and we look forward to helping them celebrate such a significant anniversary this season both on and off the track.”
“We’re very excited to welcome King’s Hawaiian to our team,” Hamlin added. “It’s certainly a product we are very familiar with in our household and a great brand that has made a strong commitment to our sport. I’m looking forward to all the exciting things that we can do on and off the track to elevate their program to the next level.”
King’s Hawaiian had previously sponsored RFK Racing in the series.
Hamlin earned three wins, 12 top fives and 18 top 10s in 2024, ultimately finishing eighth in points.
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