Busch Announces Program Sponsoring Women in NASCAR

Anheuser-Busch announced Monday (Feb. 14) a new program aimed at sponsoring women who race in NASCAR.

The Accelerate Her program will feature sponsorship from the Busch Light brand in NASCAR starting in 2022, with public relations and media value pledged in addition to sponsorship support.

The program has initially announced support for national series drivers Natalie Decker and Jennifer Jo Cobb, plus racers in other divisions across the country including Amber Balcaen, Toni Breidinger, Melissa Fifield, Stephanie Moyer and Brittney Zamora.

See also
Toni Breidinger Running ARCA Full Time for Venturini

Of the group, Breidinger and Balcaen have announced a full-time ARCA Menards Series schedule in 2022 for Venturini Motorsports and Rette Jones Racing, respectively, and Moyer is running in the ARCA Menards Series East.

The only woman currently racing full time in a NASCAR national series missing from the announcement: Hailie Deegan, who drives for David Gilliland Racing in the NASCAR Camping World Truck Series.

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Kevin Rutherford is the executive editor of Frontstretch, a position he gained in 2025 after being the managing editor since 2015, and serving on the editing staff since 2013.

At his day job, he's a journalist covering music and rock charts at Billboard. He lives in New York City, but his heart is in Ohio -- you know, like that Hawthorne Heights song.

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