Well…. here we are…. at the All-Star (but not yet mid-season) point of the NASCAR schedule. As the national touring divisions swing into Charlotte for a much-deserved homecoming, the collective attention of NASCAR Nation looks forward to the slams-and-bangs of this weekend’s Sprint Showdown and the Sprint All-Star Race. This no-holds-barred slugfest for big bucks is often touted as just that: a no-holds-barred slugfest for big bucks.
At what point do the needs of a team (or a manufacturer, or an engine supplier) outweigh the wants of an individual?
“Branding” – and all of its various forms (as in to “brand” and/or to become “branded”) – seems to be finding its way into the lexicon of NASCAR.
The NASCAR Hall of Fame’s “Class of 2012” was announced recently with great anticipation and fanfare – both totally expected and wholly appropriate.