NASCAR is the only sport which uses differentiated products as the medium of competition. Ford, Chevy, Chrysler and Toyota represent more than a decal.
American Ethanol is something the sport of NASCAR has fully embraced in 2011.
The partnership between Coca-Cola and NASCAR is as symbiotic as it is long – stretching back some five decades right to the very roots of the sport.
On Saturday night (May 21), NASCAR’s Sprint Fan Vote concluded with a record 2.4 million votes cast.
It’s 10:30 on Saturday night at Bristol Motor Speedway and there’s important business to be handled this Saturday night: JJ Yeley needs an entrance song.
NASCAR has always had a rich, rewarding video game history.
This season, as part of a long-term commitment to “going green,” NASCAR will use Sunoco Green E15 racing gasoline in every race of all three national series.