Did You Notice?

*Did You Notice?…* A focus on everything but the drivers at Earnhardt Ganassi Racing? As we spoke about “in Mirror Driving today,”:https://frontstretch.com/md/42022/ EGR is switching to Hendrick engines next season, moving away from an internal program combined with Childress in an effort to improve on-track performance. That follows a total housecleaning, at the end of 2011 where just about everyone important _behind the scenes_ got a Pink Slip lump of coal from Target Santa. Among those who got the axe: Competition Director Steve Hmiel, Team Manager Tony Glover and Lead Engineer Ed Nathman. Considering Hmiel and Glover were at the top of the charts in the ‘90s, with Mark Martin and Sterling Marlin, respectively; they had dozens of Cup Series victories, Daytona 500 triumphs and pole positions earned in a combined six-plus decades of NASCAR service.

*Did You Notice?…* The most predictable driver / crew chief failure has finally reached its miserable conclusion? Jeff Burton and Drew Blickensderfer, one of those couples destined for divorce the minute you knew they were walking down the aisle together, have finally parted ways. In Blick’s place comes the man Burton’s needed most all along, Luke Lambert, who will clearly define the future success of a 2013 program that, in Burton’s eyes at least, has become “make or break.”

The Lambert-Burton marriage, reconciled after a year apart, was one of the silliest breakups in NASCAR Sprint Cup history. OK, Jordan and Pippen they weren’t – not yet – but these two were clearly on the path towards long-term success.

*Did You Notice?…* Dale Earnhardt, Jr. is coming back with no real incentive to do so? Yes, you can tell me all you want about how Earnhardt loves to race, there’s still four chances to win and an outside shot to sneak back inside the top 10 in points, an improvement that would give the driver a little extra TV time at the Las Vegas Championship banquet. At heart, these men are racers, the passion for their craft pushing them to get back in the driver’s seat as quickly as possible. But outside of Martinsville, the No. 88 hasn’t exactly had the history as of late to suggest wins will come at Texas, Phoenix, or Homestead. Momentum for 2013 is a moot point, both in setup notes and at-track finishes as a new car will wipe the slate clean come Daytona. And while Earnhardt could assist teammate Jimmie Johnson with setup information, their relationship being better than Johnson and Regan Smith’s, it’s arguable that Smith was producing better results, driving quickly into the top 10 at Charlotte before blowing the engine and slotting in seventh at Kansas, the team’s best all-around performance since Michigan in August.

*Did You Notice?…* Today’s concussion diagnosis isn’t the first or even second since Junior’s last bout with this type of injury in 2002? Here’s a quick reminder of what Earnhardt told us in his press conference Thursday morning, a two-week “leave of absence” that might eclipse any piece of news collected this season – even the upcoming champion to be crowned come Homestead. (In case you’ve been living on an outpost, right now Earnhardt confirmed he’ll step out of the No. 88 due to a head injury initially suffered during a Kansas tire test, the end of August and then re-aggravated during Sunday’s last-lap wreck at Talladega.)

*Did You Notice?…* The “new” style of plate racing, pack or tandem isn’t catching on with fans at Talladega? Television ratings, out Tuesday, suffered a 5 percent year-to-year decline, down to 3.7 Nielsen number in a Chase that’s seen the lowest viewership in the history of the nine-year playoff format. Overall, a total of 5.113 million people tuned into the Talladega Demolition Derby (err, Good Sam Roadside Assistance 500) from their living rooms. That’s the lowest number _this century_ for the racetrack, spring or fall, when the race has been run on its scheduled date.

*Did You Notice?…* The difference between FOX, TNT, and ESPN when negotiating their NASCAR TV deals? FOX, according to multiple reports, is almost finished on an extension that will keep them broadcasting most of the Sprint Cup season’s first half for years to come. As a part of that, sources are claiming the cost of doing business will go up after 2014 — a likely, albeit surprising rights fee increase that’s eyebrow-raising when you consider the recent drop in NASCAR popularity, both on and off the racetrack. Just this week, Dover registered a 2.2 Nielsen rating, with just 3.581 million viewers that keeps the Chase on track for its lowest audience since the format’s 2004 debut.

*Did You Notice?…* Kurt Busch’s pick of Furniture Row was based on finances more than future success? Yes, he had offers from plenty of other programs, and Richard Petty Motorsports in particular would have loved to add him. But after a year with Phoenix, in which sponsorship has been near impossible to come by, Busch knows the obstacles at stake in NASCAR today. There are no new companies waltzing in for a 36-race schedule, and the ones remaining know all about the 2004 Cup Series champ and his personal _Days Of Our Lives_ history with the fans, media, NASCAR officials … you name it. You don’t erase that “bad boy” image up at corporate in less than ten months, no matter how many touchy-feely statements people make before you enter the boardroom. Let’s not forget, this “recovery period” included a one-race suspension for swearing and personal misconduct, applied after a postrace interview at the same track we’re headed to this weekend: Dover.

*Did You Notice?…* For Dale Earnhardt, Jr., there’s no such thing as a “family business” anymore? Just five years after leaving Dale Earnhardt, Inc., getting scorned by stepmother Teresa Earnhardt by his bid for control of the organization Dale Jr. has turned a blind eye to a different set of relatives. Tony Eury, Sr. and Jr., his uncle and cousin respectively have been kicked to the curb from his JR Motorsports operation, a Nationwide Series team that admittedly hasn’t won a race in two-plus seasons but also features a car, the No. 88 solidly inside the top 10 in championship points with rookie Cole Whitt. Add in third-year driver Danica Patrick, 11th in the season standings and it’s not like this organization is the laughingstock of the league. Far from it.