NASCAR has enjoyed a resurgence of sorts in 2013. Ratings are up, and, perhaps of equal importance, people are talking about the sport even during an off week. But we’re just five weeks into what is a very long season. NASCAR will have to compete with other sports; racing will go up against three of four major sports’ playoffs and championships as well as much of the NFL’s regular season. Can the sport hold its momentum all the way until the end?
Well, maybe. Can people, and especially those checking out the sport for the first time on the wave of publicity it’s enjoyed, expect the excitement we’ve seen in 2013 so far every single week? Probably not; the nature of the sport is such that there won’t always be a thrilling finish. The sport’s history tells us that. But that doesn’t mean that NASCAR can’t capitalize on some of the things we’ve seen so far in 2013. What the sanctioning body needs to do going forward is to not rely on any one aspect to keep fans’ interest, because if they do, it almost certainly will fail; we live in a society where people get bored easily.