Did You Notice? … Risk vs. Stability, And What The NFL Can Learn From NASCAR
*Did You Notice?…* Kurt Busch’s pick of Furniture Row was based on finances more than future success? Yes, he had offers from plenty of other programs, and Richard Petty Motorsports in particular would have loved to add him. But after a year with Phoenix, in which sponsorship has been near impossible to come by, Busch knows the obstacles at stake in NASCAR today. There are no new companies waltzing in for a 36-race schedule, and the ones remaining know all about the 2004 Cup Series champ and his personal _Days Of Our Lives_ history with the fans, media, NASCAR officials … you name it. You don’t erase that “bad boy” image up at corporate in less than ten months, no matter how many touchy-feely statements people make before you enter the boardroom. Let’s not forget, this “recovery period” included a one-race suspension for swearing and personal misconduct, applied after a postrace interview at the same track we’re headed to this weekend: Dover.