Did You Notice? … Sponsors Make Things Silly
*Did You Notice?…* Sponsorship is what’s making the Silly Season world go round these days? Matt Kenseth didn’t have enough of it at Roush Fenway; Joey Logano had it stripped from him at Joe Gibbs Racing. Their financial problems, not personality conflicts or performance issues led to the biggest day of announcements we’ll see for 2013.
Kenseth’s time in front of the cameras came first, one of the most poorly kept secrets in NASCAR history due to a contract that kept him from “officially” announcing his move until a certain date. (Side note: When will NASCAR get with the 21st Century? Do they really think an archaic piece of paper will keep the Twitterverse silent for three months? Hello… someone get Jack Roush an iPhone and a paper shredder – that contract should have been ripped up and a press conference held back in July. But I digress.)