Race Weekend Central

Benebone Expands FRM Sponsorship With Michael McDowell

Michael McDowell will have Benebone sponsorship for two NASCAR Cup Series races in 2024, Front Row Motorsports announced Jan. 25.

The dog toy brand will sponsor McDowell’s No. 34 at Atlanta Motor Speedway in February, followed by Watkins Glen International.

“It’s great to continue this authentic partnership with Benebone,” McDowell said in a team release. “[McDowell’s dog] Willow is loved in our family, just as millions of NASCAR fans love their dogs and want to treat them with the best USA-made products. That is what is so cool about this expanding relationship.”

See also
RFK Adds Consumer Cellular Sponsorship for Brad Keselowski

Benebone sponsored McDowell at Pocono Raceway in 2023; he finished 19th.

In 2023, McDowell earned a win, two top fives and eight top 10s, finishing 15th in points.

About the author

Rutherford is the managing editor of Frontstretch, a position he gained in 2015 after serving on the editing staff for two years. At his day job, he's a journalist covering music and rock charts at Billboard. He lives in New York City, but his heart is in Ohio -- you know, like that Hawthorne Heights song.

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