The NASCAR TV deal is done, and it’ll look quite a bit different from the past few years.
The NASCAR Cup Series in particular will be shown via four different broadcast partners beginning in 2025, NASCAR announced Nov. 29.
The deal kicks off for the 2025 NASCAR national series season and is set to conclude in 2031.
“Our goal was to secure long-term stability with an optimized mix of distribution platforms and innovative partners that would allow us to grow the sport while delivering our product to fans wherever they are – and we’ve achieved that today,” NASCAR President Steve Phelps said in a release. “NASCAR has been a cornerstone property for both new and established platforms for several decades. These agreements demonstrate the staying power of our sport and the consistent, large-scale audience it delivers.
“This landmark deal underscores our collective growth opportunity to drive engagement across this diverse collection of platforms – whether on broadcast, cable or direct-to-consumer. With the talented young drivers, exciting new teams and record-breaking racing we’ve seen since the Next Gen car was introduced in 2022, we’re looking forward to working with each of these partners to bring some of the best racing in the world to fans everywhere.”
The NASCAR Cup Series will have the first 14 races of each season broadcast by FOX Sports, followed by a new entrant in Amazon Prime Video, which will stream the following five — taking NASCAR off broadcast or cable television in that time.
After Amazon, the ensuing five events will be shown on TNT and MAX via a deal with Warner Bros. Discovery. Then, NBC Sports will take on the final 14 races of the year.
“NASCAR is the most popular motorsport in the country, and we can’t wait to deliver Cup Series racing to Prime members in the U.S. for the first time,” Jay Marine, vp and global head of sports at Amazon Prime Video, said. “We are excited to find ways to get NASCAR fans closer to the racing than ever before, and we are proud to contribute to the growth of the sport in the years ahead.”
Added Luis Silberwasser, chairman and CEO of Warner Bros. Discovery Sports: “We are thrilled to welcome NASCAR back to TNT Sports, and build on our rich, shared history of providing immersive fan experiences that only our world-class team can deliver. This agreement expands our portfolio of premium sports content throughout the summer and further elevates MAX and our leading linear networks.
“We look forward to utilizing all of our resources to create new opportunities for compelling storytelling that connects with our fans, as we present the thrilling action and excitement on the track in innovative ways throughout the entire NASCAR season.”
As with previous seasons, the FOX and NBC broadcasts will be split between each company’s flagship channel and its subsets, in this case FOX Sports 1 and USA Network (as well as Peacock), respectively. Five races for FOX and four for NBC will be shown on their flagship channels, with the cable channels taking the rest of the schedule.
As previously announced, The CW will broadcast the NASCAR Xfinity Series. The NASCAR Craftsman Truck Series, meanwhile, will remain with FOX.
“We are thrilled that the NASCAR champion will continue to be crowned on our platforms for years to come,” NBC Sports President Rick Cordella said. “Whether it’s the unpredictability of a superspeedway, a playoff cutoff race, or the championship finale, NBC Sports will use its wide array of platforms to present the dramatic conclusion to every NASCAR season for what will be 17 years at the end of this extension.”
“We are proud to begin the next chapter of what will soon be a three-decade relationship with our friends at NASCAR,” FOX Sports CEO and executive producer Eric Shanks added. “As the continued home of the DAYTONA 500, we look forward to getting every season off to a roaring start.”
In addition to their five Cup races apiece, TNT/MAX and Amazon have also secured rights to the broadcasts of practice and qualifying for the series. Amazon will broadcast the first half, followed by TNT/MAX on the back half, some of which will be shown on truTV.
Kevin Rutherford is the executive editor of Frontstretch, a position he gained in 2025 after being the managing editor since 2015, and serving on the editing staff since 2013.
At his day job, he's a journalist covering music and rock charts at Billboard. He lives in New York City, but his heart is in Ohio -- you know, like that Hawthorne Heights song.