Race Weekend Central

Roush Fenway, Violet Defense Form Multi-Year Partnership

Roush Fenway Racing brings aboard a new primary sponsor in Violet Defense for multiple NASCAR Cup Series races throughout the remainder of 2021 and through both 2022 and 2023, the team announced Tuesday morning (Sept. 21).

The germ-killing company will brand both of the team’s Ford Mustangs for a number of events, starting this upcoming race weekend at Las Vegas Motor Speedway on Sunday, Sept. 26 when it adorns the No. 17 of Chris Buescher. The violet Ford will return again on the No. 17 a week later at Talladega Superspeedway and again on the No. 6 of Ryan Newman at both Texas Motor Speedway and Kansas Speedway later this year.

See also
Brad Keselowski Joining Roush Fenway as Driver, Part-Owner

“We’re thrilled to welcome Violet Defense to the Roush Fenway family,” President of Roush Fenway Racing Steve Newmark said in a release. “Their expertise as a company is a perfect fit for us on the track and off, and their services are especially critical during times like these. Their messaging and branding will undoubtedly stand out at their upcoming races, and we look forward to working with their team this fall and for years to come.”

The primary sponsor will return again in 2022 and 2023 on board the No. 6 when future Roush Fenway driver Brad Keselowski takes the wheel beginning next year.

Both Buescher and Newman are 20th and 27th in the Cup Series standings, respectively, heading into this weekend at Las Vegas. Both have five top 10s in 2021 with Newman earning two top fives.

About the author

Dalton Hopkins began writing for Frontstretch in April 2021. Currently, he is the lead writer for the weekly Thinkin' Out Loud column and one of our lead reporters. Beforehand, he wrote for IMSA shortly after graduating from Embry-Riddle Aeronautical University in 2019. Simultaneously, he also serves as a First Lieutenant in the US Army.

Follow Dalton on Twitter @PitLaneLT

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