Race Weekend Central

23XI Reveals Multiple Sponsors for Bubba Wallace

Several partners have joined 23XI Racing and Bubba Wallace for the 2021 NASCAR Cup Series season, the team announced Monday (Dec. 14).

DoorDash, McDonald’s, Columbia Sportswear, Dr. Pepper and Root Insurance will all sponsor the No. 23 Toyota next year. Root Insurance partnered with Wallace, while DoorDash, McDonald’s and Columbia Sportswear sponsored Wallace and the No. 43 car of Richard Petty Motorsports.

“Today is a big day for us at 23XI Racing,” team co-owner Denny Hamlin said in a release. “To be able to announce the addition of five founding partners who are willing to join us in our first year and who share in our beliefs and values is such a great feeling. We’ve certainly had to make things happen fast to build this new team, and I’m excited to welcome each one of these partners and to get to know them better.

“I’m fortunate that during my time at Joe Gibbs Racing I’ve been able to have a great mentor and see how Coach, as an owner, is able to service each partner. That’s new for me – learning the owner side while still on the driver side, but I’m in for the long haul and will continue this far beyond my driving years. I’m passionate about this sport and I’m excited to bring new partners to the table and bring back others who have been in our sport in the past.”

Last year, Wallace earned one top five and five top 10 finishes and ended the season 22nd in the standings.

“I’m pumped to get the season started,” Wallace said. “I wish Daytona was tomorrow. We’re heading in the right direction and we’ll be ready when we get to Daytona. As I’ve said before, this is an opportunity of a lifetime for me and there’s no more excuses. We want to go out and win and I know we’ll have everything we need each week to make that happen.

“To have great partners in DoorDash, McDonald’s, Columbia Sportswear, Dr. Pepper and Root Insurance come on board and show their support of me and this team is really cool,” Wallace continued. “I’m excited for what we can do on the track, but at the end of the day, these partnerships and relationships are so much more than that. It’s about how we use our platforms to be better humans and help create a positive change. It’s about what we do Monday through Friday outside of the fire suit and that’s a really special thing for me. Knowing I have their support and this team behind me makes me really excited for this season to see what we can accomplish together.”

Full details of each sponsor, including which races each will run, are yet to be announced.

About the author

Joy joined Frontstretch in 2019 as a NASCAR DraftKings writer, expanding to news and iRacing coverage in 2020. She's currently an assistant editor and involved with photos, social media and news editing. A California native, Joy was raised as a motorsports fan and started watching NASCAR extensively in 2001. She earned her B.A. degree in Liberal Studies at California State University Bakersfield in 2010.

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Let’s see how long they stick around.


I’m sure the booth and camera’s will give sponsors their money’s worth. It really is going to be danica II isn’t it ! dang. Is DW coming back to help ?

Bill B

I wonder if Nature’s Bakery would be interested?


Down this road already?


Good for Bubba. and good for these sponsors. Because of their driver and their owners, these sponsors will get screen time.

But, and this goes beyond Bubba, I miss the days of one sponsor all season for a driver.


This is great news. Any car on the grid that has all of its primary sponsorship for every race sold is a positive. With this level of support and and the relationship with JGR, I don’t see how this team doesn’t win with Bubba in the future.

Comparing Bubba to Danica…please. Danica was racing in the mid-20’s racing a car that Aric Almirola immediately moved to the top 10. Bubba was a factor late in some races this year and is/was reasonable at all types of tracks for an RPM team that is probably somewhere between RCR and Germain (and maybe Germain was actually the equal to RPM but RPM had the superior driver). Bubba probably isn’t Kyle Busch, Kevin Harvick, Denny Hamlin, or Kyle Larson, but I’m convinced he’s legit enough to take a playoff car and always finish in the playoffs with it. A lot of talented people in the garage will happily work for the 23, a team you don’t have to worry about folding anytime soon. I won’t be surprised if Bubba wins at a superspeedway this year.


I’d suggest King Rope of Sheridan Wyoming

Stu Pidphukor

I wouldn’t be surprised if he’s on the pole or the front row at Daytona. Seems to be NASCAR ‘s way of getting publicity at the start of the season.

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