Race Weekend Central

Johnny Sauter Adds Sakar Sponsorship for 2020

NASCAR Gander RV & Outdoors Truck Series driver Johnny Sauter will have a new primary sponsor on board his No. 13 Ford F-150 in 2020, the team announced in a release Wednesday.

Consumer electronics and accessories manufacturer Sakar International jumps on board the ThorSport Racing driver’s machine with a silver-and-grey paint scheme, a season-long collaboration between the team and company.

Sakar brands Vivitar and Altec Lansing will also be featured on Sauter’s truck. Vivitar specializes in a wide variety of consumer electronics that range from photography to fitness, while Altec Lansing focuses on audio products spanning speakers, headphones and more.

“I’m proud to represent the Sakar International brands on and off the track,” Sauter said in the release. “They make exceptional products that I know our fans will love. It’s pretty exciting to have a new partner enter the sport and I look forward to a great year ahead.”

Sauter has scored top-10 finishes in both starts this season so far. The 2016 series champion finished seventh at Daytona, following that up with a runner-up result at Las Vegas after starting on the pole.

“We here at Sakar are excited to enter this new partnership with Johnny Sauter and ThorSport Racing,” Milton Peters, Sakar’s Vice President of Merchandising, added. “With Johnny being one of the top NASCAR Gander RV & Outdoors Truck Series drivers, ThorSport’s 25 years of proven success and with the wide exposure and deep roots of NASCAR, we look forward to many victories on and off the racetrack.”

This coming weekend marks the Truck Series’ return to the track, as the field takes on Atlanta Motor Speedway. The race will get underway shortly after 1:30 p.m. on Saturday, March 14.

About the author

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Adam Cheek joined Frontstretch as a contributing writer in January 2019. A 2020 graduate of VCU, he covered sports there and later spent a year and a half as a sports host on 910 the Fan in Richmond, VA. He's freelanced for Richmond Magazine and the Richmond Times-Dispatch, and also hosts the "Adam Cheek's Sports Week" podcast. Adam has followed racing since the age of three, inheriting the passion from his grandfather, who raced in amateur events up and down the East Coast in the 1950s.

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