Social poker company, Global Poker, will be a new primary sponsor for Kurt Busch in 2019, gracing the hood for Chip Ganassi Racing’s No. 1 car. The announcement was made during a press conference prior to the Monster Energy Cup Series’ first practice on Friday, March 8 at ISM Raceway.
Online poker site Global Poker announced a multiple race sponsorship (number of races not specified) for Kurt Busch. Company says it hopes to be a fixture on the #NASCAR circuit, using this year to see how it goes and then hopefully expanding. @NASCARONFOX pic.twitter.com/qcSjsGTsKH
— Bob Pockrass (@bobpockrass) March 8, 2019
This will be Busch’s fourth sponsor in as many races this year. Global Poker is a free-to-play online social poker room, where players can win “real cash prizes” and compete in tournaments.
“Global Poker is the fastest-growing poker site in the U.S., so teaming up with CGR in NASCAR, the fastest sport in town, makes perfect sense,” Laurence Escalante, the founder and CEO of the business that owns Global Poker said.”
Kurt Busch and CGR’s chief operating officer, Doug Duchardt, were also at the conference.
“I’m looking forward to having Global Poker on the car this weekend at ISM Raceway here in Phoenix,” Busch stated. “They are really excited about their first venture into NASCAR and I’m glad that it is with our team.”
“Kurt Busch and CGR bring high-octane thrills to millions of fans all season long, which perfectly fits with our business motto, ‘entertainment with a thrill,'” Escalante said.
It’s not yet determined how many races Global Poker will sponsor Busch for this season.
Adam Cheek joined Frontstretch as a contributing writer in January 2019. A 2020 graduate of Virginia Commonwealth University, he covered sports there and later spent a year and a half as a sports host on 910 the Fan in Richmond, VA. He's freelanced for Richmond Magazine and the Richmond Times-Dispatch and also hosts the Adam Cheek's Sports Week podcast. Adam has followed racing since the age of three, inheriting the passion from his grandfather, who raced in amateur events up and down the East Coast in the 1950s.