Race Weekend Central

Chad Finchum Planning Cup Debut At Bristol

NASCAR XFINITY Series rookie Chad Finchum is getting a promotion much earlier than expected.

The 23-year-old will attempt to make his Monster Energy NASCAR Cup Series debut at Bristol with Carl Long Racing. The announcement was made Tuesday (March 27) and first reported by WVLT in Knoxville, Tenn.

In 12 XFINITY starts, Finchum has run no better than 28th. But he’s thankful to his XFINITY team for believing in his ability to race competitively in both series.

“To be quite honest, at this early in my NASCAR career I wasn’t really expecting to be able run a Cup Series race,” Finchum said. “I’m just very thankful to Carl Long and MBM Motorsports for having the confidence and faith in me to drive their racecars.”

Finchum does have a sizable amount of stock car experience at Bristol. He won the K&N Pro Series East race in 2016 driving for Eric McClure’s team and ran the XFINITY race there for Long last year.

Sponsorship for the Bristol MENCS race comes from Concrete North and Smithbilt Homes. It’s currently a one-race deal, although Finchum continues to drive the XFINITY car full-time.

Long’s No. 66 Cup team has not run since the Daytona 500, running 21st with Mark Thompson. It’s currently without a charter in the MENCS.

About the author

The author of Did You Notice? (Wednesdays) Tom spends his time overseeing Frontstretch’s 40+ staff members as its majority owner and Editor-in-Chief. Based outside Philadelphia, Bowles is a two-time Emmy winner in NASCAR television and has worked in racing production with FOX, TNT, and ESPN while appearing on-air for SIRIUS XM Radio and FOX Sports 1's former show, the Crowd Goes Wild. He most recently consulted with SRX Racing, helping manage cutting-edge technology and graphics that appeared on their CBS broadcasts during 2021 and 2022.

You can find Tom’s writing here, at CBSSports.com and Athlonsports.com, where he’s been an editorial consultant for the annual racing magazine for 15 years.

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I wonder how much he paid for the ride and the cost per second of TV time for the sponsors.


Assuming there aren’t a flood of other entries and this team makes the race, I guess the post-Bristol “Where are the caution flags?” story can be shelved.

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