Race Weekend Central

Friday Faceoff: Franchises, Replacements, and John Wes Townley

There has been lots of talk about franchising in NASCAR’s top divisions. Is this the right direction for the sport to look in for the future?

Amy Henderson, Senior Editor: Maybe. It depends on how it’s done and what it includes. While I don’t like the idea of new teams being essentially locked out of the sport, if it includes some kind of real cost cutting or revenue sharing or something that will bring the sport and its teams closer to financial parity, that would be great. Imagine if all 43 teams actually had a chance to win every week? It would make the racing better as well as help those teams improve. If teams had a similar amount of resources, it would put the racing in their hands much more — it might actually be about talent a little more often.

Mike Neff, Short Track Coordinator: The one thing that I know for sure is we do NOT need guaranteed starting spots. Whether it is a medallion, a golden ticket, a magic halo or whatever you want to call it, locking people into the starting field for the entire season is completely counter to the very foundation of racing. The essence of racing is if you are one of the fastest, you get to race. If you are the fastest you will win. On occasion, a strategy call lets someone else win but, for the most part, the fastest wins. Guaranteeing starting spots means that there is little competition whatsoever to make the races. That also means that there is very little room at all for new teams to come into the sport. We need incentives for MORE teams to be entering, not fewer. Franchising will just be another nail, and a big one, in the coffin that is the end of NASCAR.

Jerry Jordan, Contributor: Sure. Why not do something in that department? It won’t be the same as they have in the NFL or other sports, but the concept is a good one. If steps aren’t taken to ensure the overall future of the sport, NASCAR could change into something none of us like or recognize. It’s apparent that some politicians and liberal tree-hugging environmentalists would love for this sport to go the way of the dinosaur.

Matt McLaughlin, Senior Writer: I’m going to withhold judgment until I see what NASCAR and the RTA come up with on this issue. On a knee-jerk level, yes, I’d like to see some way for a team owner who has devoted years to the sport have something of value to sell if they lose a sponsor and go belly up. I’d like to see the Wood Brothers and Ryan Blaney make races if qualifying is rained out, given their decades-long involvement in the sport and the fact they are helping a talented young driver get some seat time as part of the development process. But if there is to be a franchise system, I’d want there to be no more than two franchises awarded to a team owner – and no, you can’t have your wife, dad or local butcher add more under your umbrella. My fear is that given recent history, NASCAR won’t give credit to teams for sweat equity and perseverance, but will find a way to make more money for itself selling franchises.

Tom Bowles, Editor-In-Chief: I think considering the current economic climate in NASCAR, franchising is an option you have to look to for this sport to survive long-term. Too many owners are running scared, watching their lifetime financial investment sink in the midst of poor TV ratings, track attendance and purses that have shrunk by over 10% in some cases. Four teams working together a la Joe Gibbs Racing or Hendrick Motorsports makes it near impossible for a new, single-car team owner to overcome the deficit they face. The sport needs to balance protecting their longtime supporters with the reality of needing to bring new people into the fold and move forward. That means, should a medallion program pop up as rumored, I’m in favor of the franchise system if NASCAR issues one medallion per owner. That’s right: one. I don’t care how many cars you have, Mr. Hendrick. Thanks for having a five-car team at one time, Mr. Roush. Each owner gets one medallion, one car they protect. I’d maybe consider two, but that’s it. Otherwise you’re never going to get new owners to consider the sport, because the cost of entry is just too large to overcome. Will NASCAR have the guts to step in and limit the amount of franchising that will happen? The answer at this point could very well determine the sport’s future survival. That’s where we are at this point.

We talked about Tony Stewart‘s retirement last week, and it was announced that Clint Bowyer will take over in 2017.  Was Bowyer the right choice, and is his fill-in ride at HScott Motorsports the best way to move him into the seat?

Henderson: I think Bowyer is a solid choice for the short term. The No. 14 team is struggling and a veteran may be able to help right the ship. Long term though, a younger driver may have been a wiser choice. There is a lot of talent out there to build a team around for a decade or more. Even a more experienced younger driver like Landon Cassill might have been a good choice. Filling in at HScott is probably best for Stewart-Haas Racing and may even benefit HSM, but I’d have much rather seen SHR step up and fully fund a third team rather than displace a driver who has made huge strides and didn’t deserve to get kicked to the curb the moment a bigger star came along.

Mark Howell, Senior Writer: I think putting Bowyer in the HSM car for one year is a wonderful idea. His talent will benefit a team that seems poised for greatness. With the right driver, the right attention, and the right sponsorship, HScott should find itself headed in a positive direction. I think what Bowyer brings to the team in 2016 will bolster HScott so it can make another smart driver choice for 2017.

Neff: If you wanted an experienced driver then Bowyer is probably the best choice. With the number of young, talented drivers coming over the horizon, it would have been nice to see someone like Daniel Hemric or Corey LaJoie get a shot in the ride. Bowyer is capable of winning right out of the box and, in a sport where sponsorship dollars can dry up faster than Lake Mead, winning is crucial to keeping them. As for the HScott deal, Bowyer needed to run somewhere next year, and I guess he didn’t want to run dirt late models for a season.

Jordan: My sadness comes from the fact that Stewart won’t be behind the wheel of a Sprint Cup Series car. Yeah, yeah, I know you’re not supposed to have favorites when you are a reporter, but if I were going to have a favorite, which I don’t because it is against the rules, all I am saying is that it could possibly be someone with the nickname of Smoke. But that is a just a hypothetical analysis of my alleged inner thoughts. As for Bowyer, hell yeah! He is a great driver and has a personality that is off the chain. Turn that country boy loose and let him stir the pot and he might surprise everyone. In fact, I think there will be a time when we see CLINT BOWYER – (INSERT NASCAR SPONSOR HERE) CHAMPION.

McLaughlin: I’d have thought Bowyer would have been a good match at the No. 9. But of course Richard Petty Motorsports (and the King is only a figurehead here, not a nuts and bolts owner) runs Fords. And SHR runs Chevys. And gets its engines from HMS. As does HScott Motorsports, so it’s sort of back-dooring Bowyer into the franchise. Bowyer finds himself in an enviable one-year position. If he runs well, he’ll do so “despite” the team he’s with. If he runs poorly, well, what did you expect from that team? Furniture Row Racing has become a respectable team by hiring castoffs and orphans, so maybe it will work for HScott as well.

Aaron Bearden, Assistant Editor: No one would ever be a suitable replacement for Stewart, but Bowyer is about as close as can be found in the garage area. Bowyer’s style is similar to Stewart’s. He’s unafraid to say what needs to be said, gets the most out of his cars every weekend and knows how to have fun on and off the the track. As for the HScott move, Bowyer didn’t have a lot of options. There are no Red Bull Racing-type teams like Kasey Kahne was able to resort to in 2011. Chip Ganassi Racing wasn’t willing to do it, and Hendrick is full. A year at Hendrick-affiliated HSM should serve as a suitable short-term fit for Bowyer, and may help the small team make large strides.

Richard Petty Motorsports has not named a 2016 driver for the No. 9 Ford.  Who should be on the team’s radar?

Henderson: Getting kicked to the curb could potentially give Justin Allgaier a boost if he could land this ride as RPM is a definite step up. Again, Cassill comes to mind as a very talented driver. I’ve heard Ty Dillon bandied about as a possibility, but RPM just re-upped with Ford, and I don’t see that sitting well with Dillon or his connections — he’ll most likely drive a Chevy full time for Richard Childress Racing in the not-too-distant future.

Neff: Take your pick of any one of a dozen talented drivers looking for a ride in the Cup Series. Brandon Jones is doing a great job this year. LaJoie is already under contract with them. Kyle Benjamin is talented but too inexperienced at this point. Darrell Wallace Jr. would be a fan favorite. Chris Buescher is right on the cusp of winning an Xfinity Series title.

Jordan: Justin Allgaier! Justin Allgaier! Justin Allgaier! Did I mention Justin Allgaier? This is a continuation of question two for me. Bowyer going to HScott is only bad for Allgaier. That being said, when I talked with Allgaier a few weeks ago, he said there were a lot of dominoes left to fall before he could say anything about his future plans. I want to go on record that I think Allgaier would be the best candidate to drive the No. 9. He has talent, he has character and HE HAS A SPONSOR!

Bowles: David Ragan‘s probably top of the list based on his past affiliations with Ford, Roush Fenway Racing, and his resume (stats say Best Driver Available). Don’t be surprised, though, if Allgaier gets a serious look to take this seat if HSM fails to expand its Sprint Cup program. Allgaier brings money in BRANDT, sorely needed for RPM, and has shown flashes of potential with a middling team in his first two seasons. RPM co-owner Andy Murstein likes to make a splash though, so don’t be surprised if he thinks outside the box. A surprise choice isn’t out of the question (say, Dillon? RCR alliance?) as long as there’s money on the table supporting the move.

Bearden: The driver with the most sponsor money. I know that’s not the answer people want to hear, but it’s the truth.

John Wes Townley secured his first career win on Saturday in Las Vegas. Is Townley finally a star on the rise, or has he hit the top of his talent with his win?

Howell: While it was great to see Townley finally win a Camping World Truck Series race, I cannot help but flashback to his past issues and behaviors. Those problems seemed to derail what looked to be a promising career. As such, I think he’s been regarded as damaged goods within the NASCAR universe. While part of me was thrilled to see JWT win at Las Vegas, another part of me took it as a career highlight. I sincerely hope that part of me is wrong, because the guy deserves better.

McLaughlin: Townley won a race determined by fuel economy. Joey Logano lucked into his first Cup win in a rain-shortened race. Townley has a seat because his dad has money. But then I seem to recall that everyone thought some kid named Bill Elliott only got a Cup ride because his dad was rich and funding the team (the fact they were rich must have come to a surprise to the Elliotts, who used to share one motel room with the team when they started out). Way back when, a lot of folks thought Richard Petty only got a Cup ride because of his dad getting injured and Petty being heir apparent. Nope, that Richard kid wasn’t half the driver his old man was and nobody thought he’d ever amount to much. And some folks still think that Dale Earnhardt Jr. only got a ride because of his last name. No, I doubt Townley will ever be mentioned in the same breath as the Pettys, the Earnhardts or the Elliotts, but having that first win is a big step.

Bowles: Did this one really happen? I think a lot of people, both inside and outside the garage, are still processing Townley’s trip to victory lane. How do you feel if you’re Danny O’Quinn Jr.? Cassill? Jeremy Clements? There are so many talented drivers out there who’ve spent years struggling to find funding to compete. There’s others booted from their ride after just a few months due to an impatient, top-tier owner. Yet here Townley comes along, wrecks half the cars he drives and doesn’t even care to drive stock cars at one point. He takes several years to develop and FINALLY breaks through in the Truck Series in a fuel-mileage race despite millions being thrown his way. Yes, Townley has improved leaps and bounds from where he was wrecking equipment years ago. But even Paul Menard, the other famous, family-funded driver, can still run circles around this guy. I think the money will put Townley in the Cup Series someday but he’ll be lucky to sniff the lead lap, let alone Victory Lane, once he finally gets there. A Truck win every now and then, even if he moves up the ladder someday, is about the best we’ll get out of him.

Bearden: Props to Townley. Through all of the jokes and scrutiny dumped on him by the majority of the NASCAR community, he’s managed to improve and grow into a winner. That said, I wouldn’t expect much more noise from him. He’s come a long way from his first-turn practice crash in a Cup car at Pocono Raceway, but you’d be hard-pressed to make anyone believe he’ll be a star. Saturday’s Vegas triumph will ultimately probably serve as the climax of the infamous #JWT’s career.

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The Frontstretch Staff is made up of a group of talented men and women spread out all over the United States and Canada. Residing in 15 states throughout the country, plus Ontario, and widely ranging in age, the staff showcases a wide variety of diverse opinions that will keep you coming back for more week in and week out.

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OMG peeps. Townley has won 1 race, in Trucks…stop with this nonsense. I am a big critic of his (and no not because of how he came by his ride, give that one a rest already). He did win that race fair and square, a shocker no doubt, but hey let him enjoy the win. I don’t see a shake up in the upper tiers of NASCAR despite the names you bring into comparison which by the way is not a realistic thought or goal, so why bring other names into this. You guys need new material.


I have a different view of what “franchising” is all about. IMHO it is all about eliminating the ability of potential new owners from starting a new team. Or to be specific forcing them to purchase an existing team. Its not about eliminating the mega teams.
Otherwise how would they be able to meet their stated goal of “protecting the investment” of the current team owners? Its long been whispered that the goal, within the sport, was to have ten four car teams. This would certainly be a huge step toward making that a reality.
Good or bad for the sport? Who knows, I suspect its only impact will be on the bank balances of a handful of people.

Bill B

Yep. Could someone start a new NFL team? No, they have to buy an existing one. That is what it means to franchise. It’s not like the federal reserve and money, where you just print more if you need it. There will be a fixed number of franchises and if you want one you must buy one of the existing ones. Franchising won’t bring in more owners but it will allow someone who has money to see a business model that makes sense if they’d like to invest in owning a NASCAR team. Even if they limit the franchises to 2 per team, there still needs to be a finite number and eventually those 22 franchises will all be spoken for. At that point the only way a new owner will be able to come into the sport will be to buy one of those existing franchises.


The idea of ten four car teams is intriguing. As it stands all but a handful of teams have the resources to be competitive. Buuuuuut, if past performance is a predictor of future results then if NASCAR likes franchising it is probably a very bad idea.


hahahah JWT has a fuel mileage win….
so does danica.
that said, sure, winning is hard. (I know this myself)
The only thing that this proves is that if you run long enough and take some chances,, thinks could fall into place.

wow, putting MM and JJ next to one another in a column?
you looking for trouble?

how old is boyer anyway? he hasn’t shown much besides occasional flashes of goodness.. he’s certainly not in the same class as Stewart. If this is not a money decision I don’t get it.

franchising? bad idea. It’s only going to help the rich get richer, and that won’t save nascar. only good racing will do that.


Franchise seems to be the only way to get new owners to invest in NASCAR. Unless you are a billionaire gearhead , I don’t see anyone with good business sense getting involved in NASCAR. The sponsorship dollars aren’t there anymore to keep up with the cost of the sport. I see NASCAR at similar crossroads to the early-70s when the factories pulled out of the sport and owners had to change their business model by seeking other corporate sponsorship dollars. The days of a small one-car team growing into a championship operation (e.g. Hendrick) are over. Franchising will allow a new owner to get involved with some financial protection for his/her investment. I think for it to work though there will have to be some reform of the purse structure or revenue sharing to guarantee value (e.g. the NFL). I’m for it if it will help make the field more competitive. The loss will be the end of the 50+ car entry list and big time qualifying drama forever, but that died a decade ago. Outside of that Talladega debacle a couple of years ago, we never see top teams send a car home after qualifying.

Biff Baynehouse

Franchising: (Matt wins) Hard to formulate an opinion while details are so foggy. But that is in itself a foreboding perspective considering the ’16 season is only 4 months away. So, by the fact that they seem to be hush-hush & concealing details, I shutter to think of what Danny-Boy is tinkering with now! I am still in the wait & see camp. But I will say, as premature as they are my early thoughts are, given Nascar’s the grass roots inception & historic context, in my mind (& the majority of fans that have stuck with Nascar in these lean times I guess), Nascar will cease to exist if any form of this concept goes thru (which seems like all but a given). Then what good will it do or what will matter? No fans = no franchises & sport!
Boyer: (Matt again) Fits, but also does not fit at RPM. Clint’s driving chops & good ole boys act would work well at RPM. But he would bring 5 hr energy to the party, then take it away in ’17. To RPM that might represent instability as much as anything. And if we delve deeper & think about the FACT that Ford is at the front of the pack with regard to emphasizes on driver integrity. And they have very VERY little tolerance for individuals with behavioral & decision making issues. Clint’s association with (among other MWR integrity issues) the itchy elbow (spin-gate) & sway-bar-gate are prohibitive factors (especially considering the stolen swat-bar was RFR’s, who is partnered with RPM).
RPM #9: (Tom wins) David Ragan will convince Aaron’s to do an about-face on their decision to step out of Cup sponsorship for ’16. None of the others you mentioned are within sniffing distance of that seat.
JWT: Yeah – no! Are we unanimous here, lol? Yikes!

tim walgren

Lets see, franchising should be called a CYA plan for the France family to raise money.

Tony Stewart missed the pole at Charlotte today by 11mph. Is Clint available tomorrow?

Who’s going to drive #9 for RPM? They would love to have someone with JWT’s family money and a tad of talent.

And finally, with all the fans disquised as empty seats, NASCAR should be grateful if some foolish family wants to sponsor their child.

Oh yes, Amy
Henderson “Senior Staff Editor” what kind of race do you attend where everyone has a chance to win?


Why has the diva got a ride?

Bill B

What a stupid question. If you had the opportunity wouldn’t you give her a ride? I sure would.


Driving a stock car?

Bill B

Oh… my bad…never mind.


Good one Bill B. LOL!!!!!!!!


For the same reason that almost all of the rest have a ride. Either you good at selling products, you’re related to somebody with money, or related to the car owner. Talent is way down on the list of requirements.


Reminds me of “Money In The Bank” in the WWE, Brian’s idea pool from his hero Vince McMahon. Show up with the money and win a ride.

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