Race Weekend Central

Penske Racing Brings in New Sponsors & Retains Their Flagship

Roger Penske has been at this NASCAR game for more than 30 years. During his NASCAR Sprint Media Tour hosted by Charlotte Motor Speedway time on Thursday (Jan. 26) he shared that one of his longest running sponsors is going to be a partner for a few more years. MillerCoors announced that they were extending their relationship with Penske Racing, which they’ve had since 1981.

In addition to the MillerCoors announcement, Penske also revealed new sponsorship deals with Snap-On and Wurth, along with an increased deal with Alliance Truck Parts. The end result of the total Penske sponsorship environment is that they’ll have two full-time Cup Series entries and two full-time Nationwide Series entries.

Brad Keselowski and AJ Allmendinger will be piloting Penske’s two entries in the Cup Series, with Allmendinger taking over the No. 22 while Keselowski continues to pilot the flagship No. 2. Keselowski is coming off a Chase berth and feels strongly that the team can contend for a title this season. Allmendinger is moving from one of the sports most iconic cars, the No. 43 Petty Enterprises ride, to climb behind the wheel for one of auto racing’s most successful car owners.

Sam Hornish Jr., coming off his first career win at Phoenix last fall, will be running the complete season in the Nationwide Series with an eye on the championship. Alliance Truck Parts has stepped up from their six-race schedule in 2011 to sponsoring 24 Nationwide Series races this coming season.

Parker Kligerman will be sharing the No. 22 with Keselowski, in addition to running a full Truck Series schedule in Keselowski’s No. 29 entry.

About the author

 | Website

The Frontstretch Staff is made up of a group of talented men and women spread out all over the United States and Canada. Residing in 15 states throughout the country, plus Ontario, and widely ranging in age, the staff showcases a wide variety of diverse opinions that will keep you coming back for more week in and week out.

Sign up for the Frontstretch Newsletter

A daily email update (Monday through Friday) providing racing news, commentary, features, and information from Frontstretch.com
We hate spam. Your email address will not be sold or shared with anyone else.

Share via